Vasilakis SA and Marriott International are teaming up with SWOT Hospitality, which will be the third-party operator for the franchised property.

“Greece remains as one of the most attractive destinations for today’s global traveller, and the signing of JW Marriott Crete Resort & Spa reflects the continued demand we are seeing for luxury accommodation across the country. ” “We look forward to working with Vasilakis SA and SWOT Hospitality to introduce the brand’s legacy of extraordinary hospitality, thoughtful design, and enriching well-being experiences to the island destination of Crete.” –  Jerome Briet, Chief Development Officer, Europe, Middle East & Africa, Marriott International

Located in Marathi, near Chania,  JW Marriott Crete Resort & Spa covers 100 acres of coastal land. This 160-room resort offers  views of the Aegean Sea and combines contemporary design with a  connection to the island’s natural beauty and cultural heritage.

“The opening of JW Marriott Crete Resort & Spa marks a milestone moment for the brand with its entrance into Greece. This extraordinary property captures the essence of the JW Marriott brand, pairing warm, intuitive service with serene, thoughtfully designed spaces that invite guests to be present and truly connect.” – Bruce Rohr, Vice President and Global Brand Leader at JW Marriott

The resort’s architecture, created by Athens-based studio Block722, is designed to blend seamlessly with its surroundings. The use of local materials, including marble and wood, along with planted roofs and tree groves, allows the property to harmonize with the landscape. Sustainability is also a key focus, with geothermal and solar energy systems integrated into the development.

The resort features six dining venues, including ANOEE, a Cretan open-fire restaurant, and Õnalos, which emphasizes a sea-to-table dining experience. Guests can also enjoy beverages and light dishes at more relaxed spots such as Suncti by the Pool and Eēxis, or explore the resort’s JW Market, a café-retail concept offering locally sourced products.

Wellness offerings at JW Marriott Crete Resort & Spa include ANOSEAS Spa, which combines traditional Cretan healing practices with modern therapies, along with yoga, fitness, and family-friendly activities designed for multi-generational experiences. Furthermore, the resort boasts a beach club, a fitness center, swimming pools and Family by JW experiences.

“We are delighted to announce the opening of the first JW Marriott resort in Greece, marking a significant milestone for our company. The collaboration with SWOT hospitality, marked by their expertise and unwavering commitment, has already demonstrated the success that this project is destined for” “The values of JW Marriott align perfectly with our vision for this project, and we are confident that this brand will elevate the hospitality experience in Greece and set a new standard of luxury for our guests.” –  Antonios Vasilakis, Owner of Vasilakis SA.

The property will also be located near Chania Airport and Heraklion International Airport, ensuring easy access for travelers.

“As a team, we are thrilled to announce our collaboration with Marriott International, and we are especially grateful for the trust placed in us by Vasilakis S.A.,” “The debut οf JW Marriott Crete Resort & Spa will redefine luxury hospitality in the Mediterranean, and also reinforces Greece’s position as an attractive destination for luxury brands and international jetsetters.” – Stelios Koutsivitis, President of SWOT Hospitality.