CEO of The Profit Physician and mastermind behind The 8 Secrets and techniques of Insurance coverage Gross sales coaching course gives insurance coverage brokers free entry to the coaching to resolve ache factors of worker advantages.
Worker advantages are supposed to supply safety, peace of thoughts, and entry to care. However for too many companies and their staff, they’ve turn into a supply of frustration, confusion, and rising prices. Zak Harlow, CEO of The Profit Physician, believes this should change. As an alternative of retaining his agency’s methods proprietary, he’s making them accessible to anybody who desires to alter the way in which advantages are delivered. The Profit Physician launched The 8 Secrets and techniques to Insurance coverage Gross sales — a full coaching course beforehand priced at $4,000 — utterly free on YouTube.
Harlow spent 16 years constructing and coaching top-performing gross sales groups for big insurance coverage carriers earlier than founding The Profit Physician in 2020. By means of that have, he noticed firsthand how advantages had been failing the very folks they had been meant to serve. He developed his Remedy the Ache framework to assist employers present high-value worker advantages packages whereas controlling prices — with out resorting to the standard spreadsheet-driven strategy that leaves HR groups overwhelmed and staff uninformed.
The 8 Secrets and techniques coaching is designed to equip brokers with the abilities and techniques wanted to enhance lead era, gross sales, and — most significantly — outcomes for his or her purchasers. The choice to present it away without spending a dime is rooted in Harlow’s perception that the one strategy to actually repair the system is to alter the way in which brokers strategy their function.
“The true drawback with advantages isn’t simply the insurance coverage firms — it’s the brokers that permit them to dictate the phrases,” Harlow stated. “When brokers truly perceive the way to negotiate, educate, and construction higher advantages, companies and staff win. That’s why we’re giving freely our system. We are able to’t repair this alone.”
The 8 Secrets and techniques to Insurance coverage Gross sales course covers the total spectrum of how worker advantages brokers can work with companies to design and implement higher advantages. Subjects embody prospecting, shopper schooling, and retention methods that transcend the standard strategy of merely presenting renewal choices.
The coaching was launched in February with a 90-minute stay occasion, throughout which Harlow introduced that the complete program was now free to entry. Attendees acquired a recording of the session, however the full coaching stays publicly accessible on YouTube.
Harlow says the response has been overwhelming.
“We’ve already heard from brokers who’ve utterly remodeled the way in which they strategy their enterprise. Some are leaving conventional companies to go impartial. Others are restructuring their whole course of to serve purchasers at the next degree,” Harlow stated. “That is the shift the trade wants. It’s greater than The Profit Physician — it’s about fixing what’s damaged for companies and staff in every single place.”
For extra info on The 8 Secrets and techniques coaching or to attach with a dealer educated within the Remedy the Ache framework, go to www.TheBenefitDoctor.com.
About The Profit Physician
The Profit Physician helps employers and staff save $1 BILLION in healthcare spending by way of their confirmed 5-step therapy protocol. With a mission to be a dependable worker advantages dealer, they concentrate on making worker advantages an precise profit and lowering general spend on healthcare.
