Spotify Confirms Switzerland Price Increases Ahead of Q3 Earnings Release — Individual Tops $20 Per Month, Family Approaches $34

Spotify’s latest round of price increases isn’t confined to the UK. Double-digit raises are also arriving in Switzerland, where, factoring at the present franc-dollar exchange rate, Individual costs over $20 per month.

Spotify Switzerland’s pricing bumps are entering the media spotlight on the heels of headlines describing upward adjustments in the UK. Across the pond, Individual will set one Britisher back £12.99 ($17.32) per month, £1 more than before and £2 more than the shared price of leading competitors’ equivalent plans.

Meanwhile, Duo rose £1 and Family tacked on another £2 to £17.99/$23.99 and £21.99/$29.32 per month, respectively. (Individual quietly halved the length of its two-month free trial as well.)

But in Switzerland, Individual currently carries a monthly price of CHF 15.95/$20.06, up 14%. Additionally, Swiss subscribers are encountering billing changes on Student (CHF 8.95/$11.26, up 13%), Duo (CHF 21.95/$27.60, up 16%), and most significantly Family (CHF 26.95/$33.89, up 17%), the subscription page and a Wayback Machine screengrab show.

The updated charges don’t exactly come as a surprise; Spotify co-president Alex Norström in August spelled out that fresh features (evidently referring to upgraded audio quality and more) would accompany price hikes. Nevertheless, they’re interesting on multiple levels.

Most immediately, DMN’s covered analysts’ high hopes for Spotify stock (NYSE: SPOT) in detail as of late, with aggressive SPOT targets continuing to pour in ahead of the company’s Q3 earnings disclosure next week. We’ve further noted that these bullish long-term forecasts won’t mean much at all in the near term if Spotify fails to realize core 2025 performance targets.

In other words, is the timing of the price increases and Spotify Free’s loosened restrictions tied to soon-to-be-revealed subscribership trends?

We’ll have the answer next Tuesday, but even if the platform performed well in this department on the quarter, it seems safe to say that aggressive revenue and profit growth is front of mind. Incidentally, despite having recorded a 71% spike during the past year, SPOT is currently trading at a roughly $200 discount to some of the mentioned sky-high targets from analysts.

And in the bigger picture, the pricing gap between Spotify and its rivals is certainly growing. If their social media comments are any indication, Switzerland-based fans are well aware that the six-person Apple Music Family offering is now a tad more affordable than Spotify Duo, for instance.

Time will tell whether the reality prompts a largescale shift away from Spotify in established markets – and whether Apple Music stays put on pricing in an effort to woo ticked-off subscribers, especially in the U.S.

As broken down by DMN Pro, fierce competition between the three domestic marketshare leaders (Spotify, Apple Music, and Amazon Music), besides a broader paid-user plateau, means charging more could be ill-advised at the moment.