A strategic leader within the organization, Willett has played a key role in overseeing company-wide operations while driving initiatives that strengthen brand positioning, marketing strategy, and organizational effectiveness. Since joining NFS in 2022, she has grown into a dynamic leader focused on internal systems optimization, cross-functional collaboration, and operational scale bridging execution and vision by guiding daily workflows, managing infrastructure, and enhancing the firm’s visibility in the franchise M&A space.
In addition to operations, Willett has helped shape the firm’s brand development efforts by elevating its marketing and digital presence, producing high-impact internal resources, launching knowledge-sharing platforms, and supporting visibility at major franchise conferences. Known for her attention to detail and ability to drive progress across departments, she is regarded as a trusted advisor to leadership and a catalyst for the firm’s continued growth and modernization.
In her new role as Operating Principal, Willett will play an expanded part in guiding the firm’s long-term vision, mentoring internal talent, and advancing firmwide initiatives that support strategic growth and operational excellence.
Jerry Thissen, President of National Franchise Sales said “Caitlyn has demonstrated exceptional ability, integrity, and a deep commitment to our company and our clients’ success. We’re proud to recognize her achievements and look forward to the impact she will continue to make.”
About National Franchise Sales
National Franchise Sales (NFS) is a leading M&A advisory and brokerage firm specializing in the sale, acquisition, asset restructuring, and refranchising of existing restaurants and restaurant brands. NFS provides strategic planning, expert advice, and proven execution to optimize the various stages of franchise investment.
