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Printed on 07/05/25, Up to date on 12 hours in the past
Dorint Resort Group has appointed Jens Schmitz as the brand new Vice President of Advertising, efficient April 1, 2025. With a powerful deal with digital advertising and marketing and model technique, Schmitz will oversee advertising and marketing efforts throughout Dorint’s three manufacturers: Dorint Lodges & Resorts, Hommage Luxurious Lodges Assortment, and Important by Dorint.
Strategic deal with model development and Innovation
Jens Schmitz brings over 15 years of expertise in senior advertising and marketing roles to Dorint, notably within the areas of data-driven methods, eCommerce, and omnichannel advertising and marketing. His appointment is seen as a key step in direction of enhancing the group’s advertising and marketing strategy and rising model visibility throughout its numerous portfolio.
“We’re delighted to have Jens Schmitz, a extremely skilled advertising and marketing professional, be a part of our crew and assume this necessary key place with quick impact,” – Jörg T. Böckeler, CEO of Dorint Resort Group.
In his new function, Schmitz will deal with driving the advertising and marketing methods for Dorint’s manufacturers, aiming to strengthen their market presence and improve buyer engagement.
“I’m excited to be working with my crew to additional broaden the model consciousness of the Dorint Resort Group. With revolutionary, tailor-made advertising and marketing methods, we’ll sustainably strengthen the Dorint model and additional consolidate its place out there,” Jens Schmitz, Vice President of Advertising of Dorint Resort Group.
A well-rounded profession in advertising and marketing and tourism
Schmitz’s profession spans throughout media, vogue, and tourism sectors. He has held senior positions in outstanding firms comparable to RTL Deutschland and HRS GmbH, the place he developed a deep understanding of name technique and market analytics. His expertise in these industries positions him nicely to steer Dorint’s advertising and marketing initiatives in an more and more digital panorama.
“With his experience in digital advertising and marketing, eCommerce, and the event of omnichannel methods will take our model presence to a brand new stage,” – Stefanie Brandes, COO of Dorint Resort Group, who oversees each operations and advertising and marketing.
Wanting forward
The appointment of Schmitz is a part of Dorint’s broader technique to reinforce its presence in Germany and throughout Europe. By additional growing and optimizing its advertising and marketing strategy, the group goals to proceed its development within the aggressive hospitality market.
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