Altenar has launched an progressive Tipster Module to permit its operator purchasers to combine skilled insights from influencers immediately into their platform, capitalising on the rising development of influencer advertising.
By Altenar’s answer, bets from tipsters or influencers will be highlighted in a variety of various methods, together with as Boosted Odds to offer additional visibility to the alternatives, with the choice to assign a reputation, avatar and distinctive background to every profile.
The brand new sportsbook characteristic provides operators a variety of selling choices which might enable their model to face out and take advantage of sponsorship offers with, for instance, a model ambassador. It additionally consists of performance to focus on suggestions from affiliate web sites.
As playing promoting legal guidelines are tightened in quite a lot of nations all over the world, Altenar’s innovation offers an necessary answer to extend model consciousness, develop revenues and enhance retention charges.
Dinos Doxiadis, Altenar’s Director of Product – Sportsbook & Information, mentioned:
We all know that strict guidelines round playing promoting are a problem for a lot of of our purchasers and we have been eager to supply an answer which might help their advertising actions. Using influencers with a big on-line following has develop into a typical type of promoting in lots of industries and our Tipster Module permits operators to undertake this method as a part of their advertising technique. Influencers can be utilized to reinforce model consciousness and drive site visitors to a sportsbook and we’re excited to supply this characteristic to our sportsbook purchasers.
