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Our home for analysis and knowledge on Africa’s digital economic system is getting a brand new look.
For about half a decade, TechCabal Insights has been on the coronary heart of redefining African tech with a mission to help traders, entrepreneurs, tech giants, regulators, and visionaries throughout the globe with actionable insights into Africa’s dynamic startup and tech ecosystem.
We are a knowledge consultancy that believes Africa’s digital economic system presents the continent’s most viable paths to prosperity. TechCabal Insights gives knowledge analysis and insights to information all stakeholders invested in realising that prosperity.
In October 2023, we introduced our relaunch, primed to sync with the maiden version of our brainchild, Moonshot, a convention that brings collectively Africa’s tech ecosystem in particular person to community, collaborate, share insights, and rejoice innovation on the continent.
To set off the launch of the web site in the present day, we had a chat with Olanrewaju Odunowo, Head of the TC Insights crew, to present us the tea on why TC Insights is migrating to a new platform and the entire thrilling issues you’ll be able to count on from us.
What impressed the creation of the TechCabal Insights website, and the way does it align with TechCabal Insights’ mission and imaginative and prescient?The inspiration is that we’re at a brand new part at TechCabal Insights. We’re, in a way, rebranding to higher serve our purchasers within the tech ecosystem and the digital economic system as an entire. The brand new web site, the brand new emblem, and every thing in between the rebranding train replicate the place we are actually in our journey. However not solely that, it displays our purchasers whose wants are altering, and we’ve to adapt to satisfy these wants.
The web site redesign is only one touchpoint on this effort. We would like the web site to replicate our core values and mission but additionally to particularly deal with the wants of our purchasers.
We share priceless experiences and insights very important to our viewers’s work. In the end, it’s all about serving our purchasers – the individuals who rely upon us for knowledge and insights.
Are you able to share some key options of the TechCabal Insights website that you just’re enthusiastic about?
There are two key options I’m enthusiastic about First, case research. A possible consumer could verify us out and ask, “Can they ship on this job?” These case research will then showcase our capabilities and our work for purchasers. It’s additionally a technique to rejoice the crew’s achievements and the profitable tasks we’ve delivered.
Secondly, I’m excited that we’ll be offering worth by publishing actually helpful content material like insightful articles, knowledge tales, and analysis to assist folks navigate the African financial panorama.
What particular sorts of content material can guests anticipate finding on the TechCabal Insights website, and the way will it cater to numerous audiences inside the tech ecosystem?
Our content material will cater to our clearly outlined viewers segments. We’ll create content material that aligns with each their pursuits and the companies we provide.
This may embody priceless analysis experiences on financial developments, insightful articles, and thought management occasions. We’ll additionally present sensible steering on tips on how to place startups and companies. Moreover, we’ll curate and share content material related to our viewers.
So count on plenty of these particularly round clear expertise, the inexperienced economic system, and, crucially, funds. We’ll additionally discover subjects based mostly on viewers curiosity and present financial developments.
What measures have been carried out to make sure an intuitive and user-friendly expertise for guests navigating the web site?
I’m tremendous grateful that we’ve an skilled and nice UI/UX crew at Large Cabal Media, in addition to a dope engineering crew. That has helped us by way of designing this website, and we’ve been capable of leverage their experience.
We’ve executed person analysis and are testing to make sure it’s helpful. We additionally checked out international manufacturers which have been doing this for some time to get a way of what works. So don’t fear; it’s one thing we put some thought and energy into, and we’re persevering with to take action now.
Need to study extra? Discover the remainder of our new web site by visiting this link.
