Eastman 2023 Shopper Insights Report

Eastman 2023 Shopper Insights Report

When junior workers see “pls repair” in an e mail, they know to drop what they’re engaged on and soar on the newest, most likely time-intensive request from the boss. These requests are by no means fast, straightforward, or handy. (“Pls repair” wouldn’t encourage memes in the event that they have been!)

In relation to the plastic waste disaster and our world’s recycling system, the tables are turned. Gen Z and Millennials know the prevailing recycling system is damaged, they usually count on world corporations to prioritize fixing it. They know the repair gained’t be fast or straightforward — however there’s one kind of know-how they agree will make a distinction.

Eastman’s newest shopper analysis delves into what these youthful generations are in search of out of your model. Obtain the insights immediately to study your alternatives to attach with these customers, fulfill your sustainability technique, and assist repair our world’s recycling system.

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