Afrigather 
Content material creator and producer Asacha Media Group (AMG) mentioned on Tuesday that it has acquired Paris-based manufacturing agency SRAB Movies, which produced Ladj Ly’s Les Misérables that Amazon Studios acquired following its world premiere on the Cannes Movie Pageant in 2019.
“This acquisition will speed up Asacha’s improvement as an unbiased European manufacturing studio devoted to scripted content material,” mentioned the client, a multinational producer headquartered in Paris. Monetary phrases weren’t disclosed.
SRAB Movies was based in 2015 by Toufik Ayadi and Christophe Barral. The studio additionally produced Kery James and Leïla Sy’s Avenue Circulate (Banlieusards) for Netflix. SRAB could have Saint Omer, Alice Diop’s first fiction characteristic movie, within the Venice Movie Pageant competitors.
“The acquisition of SRAB suits AMG’s technique to supply premium and progressive content material devoted to
streamers, TV broadcasters and film theaters all through Europe and the U.Ok., whereas selling a brand new
technology of skills,” the businesses mentioned. “The deal is in line with Asacha’s entrepreneurial and partnership strategy, as Toufik Ayadi and Christophe Barral concurrently turn out to be shareholders of AMG.”
They added: “SRAB will profit from the AMG’s artistic community and its collaborative strategy to construct on the studio’s capacity to carry the business’s greatest skills collectively to work on tasks for French and different European broadcasters. European co-productions between SRAB and different AMG manufacturing
corporations are already within the pipeline.”
Asacha owns seven manufacturing corporations in Europe, together with France and the U.Ok. Amongst them are Kabo Household (Mixte) and Crimson Planet Footage (Loss of life in Paradise). The group’s consolidated income now quantities to greater than €230 million ($231 million), Asacha mentioned.
“We’re thrilled to welcome SRAB inside Asacha,” mentioned Gaspard de Chavagnac and Marina Williams, Asacha’s co-CEOs. “This acquisition allows Asacha to strengthen our expertise pool by accessing a brand new technology of high cinema skills. Christophe, Toufik and the Asacha workforce share a typical imaginative and prescient of ultra-creative and premium movies and collection. We look ahead to supporting SRAB with the manufacturing of future movies destined for theaters and collection for streaming platforms.”
Added Barral and Ayadi: “We’re very happy with the belief Asacha grants us with this funding in our mission to carry new skills on the forefront of our business. Becoming a member of Asacha will assist us obtain many nice challenges whereas staying true to our beliefs and core values.”
