Completely different climate circumstances have an effect on shopper behaviour and create particular enterprise alternatives. The dry/sunny, wet, and harmattan durations affect the demand for sure services and products.
As temperatures change and rainfall varies, shoppers modify their habits and shopping for selections. This provides companies an opportunity to regulate their merchandise, advertising and marketing, and operations to fulfill altering wants. By understanding how climate impacts shopper selections, companies can reap the benefits of seasonal tendencies, scale back losses, and improve income.
Listed below are 13 companies that excel throughout these seasons:
Dry/sunny season
The dry season is marked by intense warmth, which will increase the necessity for cooling options, hydration, and safety from the solar. Companies that cater to those wants thrive as individuals search for methods to remain snug and secure throughout the scorching climate.
- Chilly drink and ice block manufacturing
Excessive temperatures improve the demand for chilly drinks and ice blocks. Entrepreneurs can begin small with minimal gear and scale as demand grows.
- Water provide enterprise
Water shortage is a standard problem throughout the dry season, particularly in rural and semi-urban areas the place wells and different water sources usually dry up. This creates a excessive demand for tanker water supply providers, as individuals search for dependable alternate options to fulfill their day by day wants. One other worthwhile choice is drilling a non-public borehole and promoting water to the neighborhood. You’ll be able to cost a payment primarily based on the amount fetched, akin to per gallon or per bucket.
- Air con and fan gross sales/repairs
Rising temperatures push shoppers to spend money on cooling home equipment. Companies dealing in air-con models, followers, and restore providers expertise elevated patronage.
- Sunscreen and sun shades gross sales
The warmth additionally drives demand for protecting gear. Retailers who inventory high quality sunscreen and sun shades can faucet right into a rising market.
Learn additionally: Prime 8 most worthwhile farming companies in Nigeria in 2025
Wet season
The wet season impacts transportation, clothes selections, and normal outside actions. Companies that meet these wants thrive throughout this time:
- Umbrella and raincoat gross sales
The fixed rains make umbrellas and raincoats important. Establishing in high-traffic areas, akin to markets, main highways and faculties, can yield important gross sales.
- Waterproof footwear
Retailing sturdy, reasonably priced waterproof footwear or boots meets a sensible want, particularly for staff in areas vulnerable to flooding.
- Laundry providers
Restricted sunshine makes drying garments a problem. Laundry companies with environment friendly drying techniques or fast supply providers see elevated demand.
- Roadside repairs for automobiles
Potholes and flooded roads trigger frequent car breakdowns. Mechanics and roadside restore providers thrive throughout this season.
- Agricultural inputs and instruments
Farmers put together for planting throughout the rains, making this era profitable for companies promoting seeds, fertilizers, and farming instruments.
Harmattan interval
Harmattan is characterised by dry, dusty winds and cooler temperatures. The next companies carry out effectively throughout this time:
- Skincare merchandise
The dry air causes cracked pores and skin and chapped lips, rising the demand for moisturizers, lip balms, and different skincare merchandise.
- Heat clothes and blankets
Cooler temperatures encourage the acquisition of sweaters, jackets, and blankets. Merchants stocking up on these things see elevated gross sales, notably in northern Nigeria.
- Mud-proof equipment
Face masks, goggles, and car covers are in demand as individuals search safety from the dusty setting.
- Well being and wellness merchandise
Merchandise like nasal sprays, humidifiers, and natural treatments assist individuals fight harmattan-related well being points.
