Zanzibar bets on e-commerce to make it the subsequent tech valley

Zanzibar has tapped Wasoko – East Africa’s most valued tech startup – as an anchor firm to place the island as Africa’s subsequent vacation spot for tech expertise and innovation.

This text was submitted to TechCabal by Conrad Onyango, chook story company*

Zanzibar is eyeing rising investor curiosity in Africa’s business-to-business (B2B) e-commerce start-ups to draw funding and tech expertise and to construct its profile as an island tech hub.

It has picked Wasoko, a B2B e-commerce platform that connects casual retailers to producers of shopper items beforehand headquartered in Kenya, as its first anchor firm and official “non-public ambassador”.

The semi-autonomous group of islands off the coast of Tanzania doesn’t characteristic in world startup ecosystem rankings however the transfer by its authorities is seen as deliberate positioning to make “Silicon Zanzibar” Africa’s subsequent vacation spot for expertise and innovation. The area’s management says it should have interaction with entrepreneurs to make sure that the surroundings is conducive to tech startups.

“We’re excited to formally accomplice with Wasoko and different tech corporations coming to Zanzibar to co-create insurance policies and initiatives that may remodel Zanzibar into a number one tech centre for the African continent,” mentioned Zanzibar Minister of Funding and Financial Growth, Mudrick Soraga.

Soraga mentioned the federal government will streamline the issuance of labor visas to expert tech staff and supply an open and enabling surroundings for all tech corporations to function on this world-renowned tourism vacation spot.


Tanzania’s largest metropolis and monetary hub, Dar es Salaam, options in StartupBlink’s world rating of 1,000 cities at place 583 after enhancing its ranks by 141 locations over the previous yr alone. In East Africa, town is ranked sixth.

The Monetary Instances named Wasoko Africa’s quickest rising firm in Could, following a 125 million US greenback fundraising in March – the biggest enterprise fundraising for a non-fintech startup on the continent. The startup is now valued at 652 million US {dollars}, inching nearer to changing into East Africa’s first “unicorn” with a billion-dollar valuation.

The event of Wasoko’s Innovation Hub on Zanzibar Island is anticipated to drive extra funding to the world, a nascent market as traders pile into African startups that leverage digital platforms to make it simpler for casual retailers to entry items from distributors and suppliers.

” As a Pan-African tech firm, Wasoko has been on the lookout for a location the place we are able to carry collectively one of the best expertise from throughout the continent and past to innovate and develop new services and products for our clients,” mentioned CEO and Founder at Wasoko, Daniel Yu.

The Economist Intelligence Unit estimates that Africa’s annual retail spend is value greater than US$ 1.4 trillion with that determine anticipated to rise to US$ 2.5 trillion by 2030. But, 90 % of those gross sales are pushed by casual retail channels like kiosks and road hawkers, based on PriceWaterhouseCoopers.

Simply 10 international locations had been chargeable for 94 % of all on-line companies in Africa in 2019, as documented by the Worldwide Commerce Centre (ITC) in its 2020 report, ‘Mapping e-Marketplaces in Africa’ highlighting an unlimited, untapped e-commerce potential.

During the last one yr, there was important fundraising by B2B e-commerce startups trying to plug this gap and faucet alternatives.

Aside from Wasoko, Kenya’s MarketForce and Twiga, together with Nigeria’s TradePort, Alerzo and Omnibiz are amongst B2B platforms which have pushed fundraising into e-commerce startups to greater than 400 million US {dollars} since July 2021. Greater than three-quarters of this enterprise capital went to startups in Kenya and Nigeria.

In December 2021, Nigeria’s TradePort, with a presence in South Africa and Ghana, raised US$ 110 million and is trying to develop to different African international locations.

MarketForce raised US$ 40 million in Sequence A funding early in February, to develop providers throughout East and West African markets. Market Drive has a presence in Tanzania, Uganda, Rwanda and Nigeria.

Information by Statista reveals that world retail e-commerce gross sales will rise from 4.9 trillion US {dollars} in 2021 to about 7.4 trillion {dollars} by 2025. Zanzibar hopes to grow to be the regional centre for nascent tech options tapping into this enormous alternative.

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