- Xeleb debuts misscharm.io with Miss Attraction 2024 on 21 December in Ho Chi Minh, marking the first-ever use of blockchain in a magnificence pageant.
- Contestant-issued MEME cash permit followers to immediately help their favourite magnificence queens, with a portion of proceeds benefiting charitable causes
- Xeleb plans a Token Technology Occasion (TGE) in Q1 2025, with listings already secured on international high 5 crypto exchanges.
Miss Attraction’s contestants
HO CHI MINH CITY, VIETNAM, Dec 13, 2024 – (ACN Newswire) – Xeleb, an internet voting and judging platform for international expertise contests has launched via an unique partnership with Miss Attraction, a world magnificence pageant. From international magnificence pageants to track and mannequin contests, Xeleb leverages decentralization and digital belongings to reward fan participation and amplify viewers interplay.
Xeleb has launched with a mission to extend and monetize fan and viewer engagement for these contests. The worldwide viewers for expertise contests is big, as evidenced by the 243 million complete engagements for the 2024 Miss Universe dwell broadcast on Telemundo(1), and the 163 million viewers of the 2024 Eurovision Tune Contest(2). Xeleb faucets into this unparalleled engagement potential by creating an ecosystem the place followers can vote, decide, and earn rewards via a decentralized platform powered by blockchain know-how.
This yr’s version of the Miss Attraction international finals might be held in Ho Chi Minh Metropolis, Vietnam on December 21, that includes contestants from 38 international locations.
Xeleb has developed misscharm.io because the official digital hub for Miss Attraction followers. Followers can entry two modern options:
- Telegram Recreation Powered by TON: Followers can forged votes and decide contestants, incomes rewards in return.
- Miss Attraction MEME Cash: Followers should buy distinctive MEME cash issued by contestants, permitting direct help for his or her favourite magnificence queens. A portion of any beneficial properties from these cash will profit charities chosen by the respective contestants.
The Miss Attraction advisory workforce contains key gamers from international franchises corresponding to Miss World, Miss Universe, Elite Fashions, and Ford Fashions. They’re joined by specialists in regulated international crypto platforms and token itemizing methods on main exchanges. CEO Paul Vinciano, former proprietor of Elite Fashions Vietnam and Miss Vietnam, and his workforce additionally function one in all Vietnam’s main crypto know-how improvement corporations.
Paul Vinciano, CEO of Xeleb mentioned “Xeleb is ready to revolutionize fan and viewers engagement in international expertise contests via our blockchain-powered, tokenized voting and judging platform. By integrating decentralization and digital belongings, we’re creating an ecosystem that not solely enhances interactivity but additionally empowers followers to play an lively function within the success of their favourite contestants.”
Xeleb’s launch is backed by strategic seed funding from tech investor Calvin Cheng, a former Singapore Parliamentarian, and present Honorary Consul of Serbia in Singapore. Calvin was additionally Head of Elite Fashions Asia and owned the franchise for Ford Supermodel of the World Singapore, Malaysia and China. He’s additionally presently Chairman & Founder at Paymonade, one of many largest European digital asset on-off ramps, which counts Binance as a serious consumer. He’s additionally the founding father of AEUR, one of many world’s largest listed Euro-backed secure cash.
Along side this launch, Xeleb is happy to announce the completion of a serious funding spherical led by HashKey Capital. Different outstanding traders embrace Amber Group, MEXC Ventures, Foresight Ventures, and Mirana Ventures. Notably, MEXC Ventures is the funding arm of MEXC Crypto Alternate, Foresight Ventures represents the funding division of Bitget, and Mirana Ventures serves because the funding arm of Bybit.
“The workforce combines each world-class observe data in leisure in addition to digital belongings. I’m honored to put money into Xeleb alongside crypto funding titans like HashKey, Amber, Mirana, Foresight and MEXC,” mentioned Calvin Cheng.
Trying forward, Xeleb plans a Token Technology Occasion (TGE) in Q1 2025, with listings already secured on international high 5 crypto exchanges.
(1) https://tinyurl.com/y94pk5ht
(2) https://tinyurl.com/yrn2u8r2
About Xeleb
Xeleb (xeleb.io) is a cutting-edge on-line voting and judging platform designed to revolutionize international expertise contests by leveraging blockchain know-how. Launched in partnership with Miss Attraction on misscharm.io, Xeleb empowers followers to interact extra deeply of their favourite contests whereas incomes rewards.
Xeleb is backed by an skilled workforce of business specialists, together with veterans from international magnificence franchises and controlled crypto platforms. Strategic investments from business leaders corresponding to HashKey Capital, Amber Group, and Calvin Cheng have additional solidified Xeleb’s place as a trailblazer within the intersection of leisure and blockchain.
About Miss Attraction
Miss Attraction 2024 is a global-scale magnificence pageant, which goals to seek for essentially the most distinctive feminine representatives from completely different international locations all around the globe, to understand their magnificence in addition to their cultures and academic backgrounds. The judging standards for the pageant will contain magnificence, physique, mind in addition to the flexibility to captivate the viewers with the enchantment.
For media inquiries and interview requests, please contact:
Lee Ke Wei (Monetary PR)
(T) 6438-2990
(E) kewei@financialpr.com.sg
Subject: Press launch abstract
Supply: Xeleb
Sectors: Crypto, Alternate, Blockchain Know-how
http://www.acnnewswire.com
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