Fortunate Star – whose model of tinned pilchards was beloved by former minister Tito Mboweni – has debuted new merchandise – canned hen livers and even two-minute noodles.
However Mzansi is on the fence on whether or not it’s a hit and miss.
LUCKY STAR INTRODUCES CHICKEN LIVERS, INSTANT NOODLES
Final month, the Fortunate Star model – which falls below the Oceania Group, revealed that they might be trialling new merchandise in 2025. They’re tinned hen livers in gravy and two-minute noodles. The corporate has additionally launched tinned meat, soya mince and even baked beans.
This was largely as a consequence of a decline within the manufacturing of canned pilchards and sardines, which had been affected by the “unpredictability” of fishing.
To fight the uncertainty, CEO Neville Brink revealed that the brand new product trials would goal to ” management what might be managed and put together for the surprising.”
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Initially, the tinned hen livers have been launched to highschool feeding schemes in Gauteng and the Western Cape. It has been slowly infiltrating the mainstream market.
Managing Director Lourens de Waal instructed the Citizen: “We’re constructive and excited in regards to the potential of this ready-to-eat product. This follows the launch of Fortunate Star canned corned meat earlier this yr.”
He added, “When the trial is full, we are able to assess its full potential and think about additional enlargement, however up to now, the suggestions is constructive.”
WOULD TITO MBOWENI HAVE APPROVED?
In the meantime, South Africans who’ve managed to buy Fortunate Star’s hen livers have shared their suggestions on social media.
@Mampela_99: “It’s good!”
@Makganamisa_Mat: “They’re dry, they usually don’t style good.”
Many have been curious to see the product hit their native cabinets and buy them.
Others have been reminded of the late former minister Tito Mboweni, who was recognized for his love of Fortunate Star pilchards.
WOULD YOU TRY LUCKY STAR’S CHICKEN LIVERS?
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