Afrigather Ayeni Adekunle, the convener of the Nigerian Leisure Convention (NECLive), has disclosed that for the African leisure trade to maintain its momentum within the face of globalisation, there’s a have to have an African agenda tailor-made towards utilizing music, movie, and comedy to redefine how the continent is perceived.
Ayeni made this comment throughout an unique interview on Come up TV on Sunday, November 26, 2023, the place he mentioned the lately launched NECLive Impact Report, highlighting the convention’s contribution to the expansion of the Nigerian leisure trade.
Since its inception in 2013, NECLive, West Africa’s largest gathering of trade stakeholders, gives a chance for practitioners to return collectively frequently to debate challenges and alternatives within the leisure trade with a view to looking for lasting options. With the convention set on world enlargement, Ayeni believes that the federal government ought to companion with the trade and craft a imaginative and prescient that can redefine the way in which the continent is perceived.
“As an example, loads of how we understand the Federal Bureau of Investigation (FBI), Central Intelligence Company (CIA), and even Russia was on the again of Hollywood. African artwork is nice, and our music is nice. As we’re globalising, there must be a deliberate coverage on how Africa needs the world to understand the continent,” he mentioned.
For probably the most half, Africa is erroneously perceived as a rustic. Additionally, amidst the elevated adoption of know-how and the flourishing of African Unicorns, notably within the tech area, many solely glimpse the impoverished portrayal of Africa. Nonetheless, Ayeni contends that for Africa to be thought to be an equal companion, leaders ought to be intentional about exporting extra of African tradition, virtues, arts, and leisure, which, over time, have been pivotal in reshaping the narrative of the continent.
“I believe the federal government has tried, however there’s a lot extra to do in rebranding Africa. There must be elevated collaboration between these within the inventive area and the federal government with the agenda that if the trade succeeds, it tells our story to the world and casts the continent in a constructive gentle.”
As NECLive units its sights on a worldwide enlargement, the convention seeks to shed extra gentle on each side of the leisure sector, guarantee illustration for each inventive, and assist in exporting African leisure to the world.
The NECLive report on the expansion, tendencies, and alternatives within the Nigerian inventive and leisure trade delves into a number of key areas the convention has centered on over the previous decade, like music, movie, comedy, and different arts (dance, literature, content material creation, and others). Over the subsequent decade, NECLive will search to shed extra gentle on each side of the leisure sector, making certain illustration for each inventive.
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