Why The Web Thinks Taylor Swift Will—Or Received’t—Carry out At The Tremendous Bowl Halftime Present

Topline

Taylor Swift followers turned satisfied Friday the celebrity was set to headline subsequent yr’s Tremendous Bowl halftime present following an announcement from Apple Music, an impending album launch and conflicting stories citing secret sources. .

Taylor Swift performs on stage through the popularity Stadium Tour at Wembley Stadium on June 23, … [+] 2018 in London, England.

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Key Information

Apple Music announced at midnight on Friday it was taking on from Pepsi because the halftime present’s sponsor; Swift is thought for leaving cryptic, Easter-egg hints at her upcoming initiatives, and her new album Midnights is being launched on October 21.

As Swifties shared theories in regards to the efficiency on social media, Variety reported a listing of the explanation why the Apple Information takeover may imply a Swift halftime present, coyly ending the story with “and eventually, three sources near the state of affairs inform Selection that it’s taking place.”

Selection famous performing on the halftime present might be well-timed promotion for Mightnights, in addition to a doable tour which may comply with the album’s launch.

The report additionally claimed Swift’s promoting take care of Coke may have prevented her from main a Pepsi-backed present, leaving the upcoming halftime efficiency as an ideal alternative for her to take the stage.

In response, TMZ dropped an unique report, citing “sources with direct information” who mentioned “Taylor’s NOT going to be acting at Tremendous Bowl LVII in Arizona.”

People additionally reported that Swift shouldn’t be scheduled to carry out.

Swift, Apple Music and Jay Z’s Roc Nation—which signed a multi-year take care of the NFL in 2019 to placed on the halftime reveals following criticism of Colin Kaepernick’s therapy by the league—haven’t commented on the rumors.

Key Background

Since Roc Nation started producing the halftime reveals, its headlining performers have almost completely been folks of shade: Jennifer Lopez and Shakira in 2020, The Weeknd in 2021, and Dr. Dre, Snoop Dogg, Mary J. Blige, Kendrick Lamar and Eminem in February’s celebration of LA rap. Pepsi announced in Could it was ending its 10-year-long sponsorship of the halftime present.

Tangent

Swift introduced Midnights was coming whereas accepting an award on the Video Music Awards final month. The album is 13-songs—her particular quantity—that inform “tales of 13 sleepless nights scattered all through my life.” Swift launched a TikTok series this week to announce the music titles on the album, with the primary being monitor No. 13, “Mastermind.”

What To Watch For

Tremendous Bowl LVII will probably be held on February 12 at State Farm Stadium in Arizona. Final yr’s halftime present announcement was made on September 30, that means this yr’s headliner might be introduced quickly.

Forbes Valuation

$570 million. That’s how a lot Swift is estimated to be value as of June, in line with Forbes, placing her at No. 48 on Forbes’ record of America’s Richest Self-Made Women, and No. 25 on Forbes’ record of the Highest-Paid Entertainers In 2022.