In public well being, knowledge serves as a crucial basis for understanding challenges and making knowledgeable choices. With out clear, correct data, it’s tough for people and communities to take significant motion, and policymakers to plan and implement efficient options. Recognizing this want, the World Well being Group (WHO), in collaboration with Ghana’s Ministry of Well being, organized a media coaching forward of the Ghana STEPS Survey 2023 report launch to make sure its findings are communicated to Ghanaians in accessible and impactful methods.

This pre-launch coaching aimed to equip journalists with important instruments to interpret the info, craft impactful tales, and lift consciousness on crucial well being challenges, such because the rising burden of Non-Communicable Ailments (NCDs), which account for 45% of deaths in Ghana. With the media’s means to succeed in communities nationwide, their tales can encourage the general public to undertake more healthy life and encourage stakeholders to strengthen healthcare options.

Throughout the coaching, journalists from numerous media retailers engaged in sensible periods on survey methodology knowledge interpretation, efficient storytelling, and viewers engagement. These abilities will allow the media to remodel complicated knowledge into tales that resonate with the general public, serving to to boost consciousness and drive motion on crucial well being points.

Talking on the essence of this coaching, Dr Joana Ansong, Staff Lead for the Common Well being Protection, Communicable and Noncommunicable Ailments (UCN) Cluster stated, “With the media’s attain and affect, correct and insightful reporting on the findings of the STEPS survey can play a major position in bettering Ghana’s well being outcomes. Collectively, we will increase consciousness and drive conversations round non-communicable illnesses”.

Journalists discovered the coaching useful for enhancing their understanding and successfully reporting on complicated well being knowledge. Nana Kofi Owusu, a well being reporter from United Tv, shared, “This coaching gave us hands-on abilities to interrupt down complicated knowledge for our audiences, which can assist us deliver to gentle these urgent well being points”.

One other journalist, Benedicta Sarfoa Asamoah from Media Basic, added, “The insights we gained at present will permit us to craft tales that resonate with Ghanaians and encourage motion on NCD prevention and care”.

The coaching displays WHO and Ghana’s Ministry of Well being’s ongoing dedication to empowering journalists to drive significant conversations that affect public well being positively, working collaboratively to form a more healthy Ghana for all.

For Further Info or to Request Interviews, Please contact:
Abdul-Lahie Abdul-Rahim Naa
Communications Officer
WHO Ghana Nation Workplace
E mail: abdullahiea [at] who.int (abdullahiea[at]who[dot]int)
Tel: +233 20 196 2393