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In the event you observe social media advertising and marketing information (which presumably you do should you’re studying this), you’ve little question learn a number of tales about APIs, principally in relation to third-party functions.

However should you’re not a programmer, chances are you’ll not perceive what an API is, and the way it pertains to digital advertising and marketing methods.

To offer some extra perception on this, the group from Salesforce have put collectively this infographic, which takes a broader take a look at the varied methods during which APIs can be utilized.

It may make it easier to higher contextualize extra API-related dialogue.