Afrigather WhoGoHost, a Nigerian website hosting firm, is rebranding as GO54 as the corporate seeks to increase throughout Africa.
GO54 combines the concept of ‘GOing on-line,’ with the quantity 54, symbolising the corporate’s aim to increase its providers throughout all 54 African international locations, WhoGoHost mentioned in a press release. As a part of the rebranding, the corporate will now grow to be a complete digital options supplier for small companies.
“The identify signifies two key issues; our evolution past domains and internet hosting. The brand new identify additionally signifies ambition. We’re not only a Nigerian enterprise. We at the moment are constructing for Africa,” Toluwani Adejuyigbe, the CEO of GO54, instructed TechCabal.
Based in 2007, GO54 gives area options, internet hosting, advertising instruments, and web site builder merchandise. The corporate says it serves over 130,000 clients in Nigeria, its main market.
Following the rebrand, GO54 will enable customers to entry an AI-powered web site builder, electronic mail advertising, bulk SMS, link-in-bio merchandise, and cost hyperlinks.
GO54 has large ambitions to grow to be Africa’s largest digital infrastructure firm because it goes on a partnership and acquisition spree. In September 2023, the corporate acquired SendChamp, a cloud communications startup that powers on-line messaging for African companies for an undisclosed quantity. That acquisition gave GO54 entry to SendChamp’s clients and its buyer help options.
Nonetheless, increasing throughout the continent comes with its justifiable share of challenges, similar to low web penetration in some markets and competitors with worldwide giants. However GO54 mentioned it has a aggressive technique because of its native technique. The corporate will provide native forex funds, localised buyer help, and spend money on tech expertise improvement.
“We’re impressed by the chance to be driving market training and consciousness of the advantages of digital adoption for people and their companies,” Adejuyigbe mentioned.
