Common Seaside Resorts will open the primary Seaside Membership lodge in Mallorca this summer time on the Common Lodge Aquamarin, an asset by which 5.5 million euros have been invested for its repositioning.
The renovation of the Common Lodge Aquamarin is a part of the strategic plan launched by the Mallorcan chain, which incorporates an funding of 40 million euros, to be carried out over a most interval of three years.
Within the particular case of the Common Lodge Aquamarin, a whole renovation has been carried out, reworking the 3-star lodge right into a superior 4-star lodge that mixes a high-end life-style with the relaxed ambiance of a seaside membership.
The lodge was upgraded from 99 to 85 rooms, as bigger rooms have been created and a spa with indoor pool and wellness areas was constructed. The chain’s first Seaside Membership Lodge has a brand new out of doors space with solar loungers, deckchairs and parasols on a platform close to the ocean and the seaside.
Within the phrases of Common Seaside Resorts’ advertising and marketing director Tobias Neumann, this pilot challenge is a “holistic challenge” for which the group has drawn on the know-how of specialists. The idea will even be replicated in different motels, with the intention of making a unique product on the island.
The F&B supply has been designed by Mika Ferrer and his workforce of specialists, providing a mixture of Far Jap and Peruvian dishes, in addition to recent native produce. And the musical aspect has been entrusted to Mallorcan DJ and producer Fernando Gullón, who additionally ran the Ponderosa Seaside in Playa de Muro. The property will supply periods by native, nationwide and worldwide DJs, accompanied by a collection of reside musicians.
With this new idea, the lodge isn’t solely repositioning the asset and bettering the speed, however “making a strategic idea to draw digital nomads, meals lovers, structure lovers, teams and the MICE phase” in line with Tobias Neumann.
