The newly created and shortly to be publicly traded firm that may kind an umbrella over the UFC-WWE merged firm lastly has a reputation. Will probably be referred to as TKO Group Holdings, in accordance with a report by CNBC. The plan is for the brand new firm to go public and be traded on the New York Inventory Change beneath the TKO image someday in late 2023.

Endeavor, which is the father or mother firm of the UFC, not too long ago acquired a majority stake in WWE as effectively. They revealed plans to place the UFC and WWE beneath one roof. Endeavor owns a 51% stake within the new firm, whereas WWE shareholders will maintain a 49% curiosity.

Endeavor CEO Ari Emanuel will maintain the identical place at TKO Group, whereas WWE’s Vince McMahon will function govt chairman of the brand new firm.

The UFC and WWE will proceed to function their separate manufacturers. Dana White will stay as president of the UFC, whereas the WWE will proceed to be headed by Nick Khan. The 2 corporations will, nevertheless, have a synergistic relationship with TKO Group streamlining many redundant operations.

The true energy of the UFC-WWE merger is within the mixed energy the 2 manufacturers can have in the case of issues like media rights, which each are about on account of deal with as they every close to the tip of present offers.

“We’ve got a monitor file of success with media rights,” Emanuel has mentioned in feedback to CNBC. “WWE has comparable scale to UFC. Within the universe of belongings at this scale, the chance is uncommon and finite.”

Endeavor purchased the UFC for a little bit over $4 billion in 2016. It paid greater than $9 billion for the WWE in early 2023. The mixed valuation of the UFC and WWE when TKO Group Holdings goes public is anticipated to be north of $20 billion.

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