On this golden period of digital affect, footballers have transcended the pitch to turn into world manufacturers. Dominating social platforms, particularly Instagram, these athletes mix sports activities, way of life, and advertising, commanding six- to seven-figure paydays for a single sponsored submit.
The affect of footballers on this digital period is plain, as they’ve efficiently transitioned from on-field heroes to highly effective on-line influencers. This development highlights a seamless fusion of sports activities, way of life, and digital advertising, with these athletes expertly leveraging their huge followings for substantial monetary achieve.
Learn Additionally: High 10 soccer golf equipment with over 2 billion social media followers in 2025
Portuguese soccer icon Cristiano Ronaldo is the highest-earning athlete on social media, commanding an astonishing estimated $1.4 million per sponsored submit. With an unparalleled following of over 696 million, he additionally reigns because the most-followed particular person on Instagram. Different prime earners on this digital area embody fellow soccer legend Lionel Messi, boasting nearly 504 million followers.
Learn Additionally: Cristiano Ronaldo breaks 1 billion social media followers milestone
In line with information from On-line Free Video games, soccer fully dominates the social media scene, with seven out of the highest ten highest earners hailing from the game and footballers claiming the highest 4 spots.
Right here’s a breakdown of the highest 10 highest-earning athletes on social media in 2025 :
Cristiano Ronaldo
Social media earnings: $79.1 million
Complete followers: 696 million
The Al Nassr captain and five-time Ballon d’Or winner reigns supreme with unmatched attain. His huge on-line followers mirror his elite engagement fee and world dominance because the most-followed athlete and particular person on-line.
Lionel Messi
Social media earnings: $43.9 million
Complete followers: 503.9 million
The Argentine maestro and eight-time Ballon d’Or winner continues to captivate audiences worldwide. Messi secures the second spot, together with his huge following, extending the enduring Ronaldo-Messi rivalry into the digital rivalry period.
Neymar Jr.
Social media earnings: $22.1 million
Complete followers: 264.1 million
Brazilian famous person Neymar takes third place. Regardless of having roughly half the followers of Messi, his robust engagement fee helps him command vital earnings.
Kylian Mbappe
Social media earnings: $15.9 million
Complete followers: 123.2 million
French phenomenon, now dazzling for Actual Madrid, has quickly turn into a digital drive. Mbappé lands in fourth, demonstrating a formidable earnings-to-follower ratio, indicative of excessive engagement and premium model partnerships.
LeBron James
Social media earnings: $12.2 million
Complete followers: 159.9 million
Breaking the soccer stronghold, basketball legend LeBron James claims the fifth place. His 159.9 million followers place him forward of a number of soccer stars by way of social media influence.
VinÃcius Júnior
Social media earnings: $7.9 million
Complete followers: 52.2 million
The Brazilian star’s earnings mirror his fast rise and rising business attraction regardless of a smaller follower base.
Stephen Curry
Social media earnings: $8.6 million
Complete followers: 67.9 million
NBA sharpshooter Stephen Curry secures the seventh spot, notably incomes greater than VinÃcius Júnior regardless of the Brazilian footballer rating one place larger by way of followers. This implies Curry’s engagement fee gives higher worth per follower.
Karim Benzema
Social media earnings: $6.3 million
Complete followers: 76.5 million
Al Ittihad captain and 2022 Ballon d’Or winner Karim Benzema continues to make a big influence each on and off the pitch. With over 76 million followers and substantial social media earnings, the previous Actual Madrid striker stays considered one of soccer’s largest names.
Mohamed Salah
Social media earnings: $5.9 million
Complete followers: 63.3 million
Liverpool’s iconic ahead, Mohamed Salah, is the most-followed African footballer globally and holds the excellence of being the Premier League’s most-followed participant, translating his on-field success into vital digital affect.
Lewis Hamilton
Social media earnings: $4.9 million
Complete followers: 37.7 million
Method 1 champion Lewis Hamilton rounds out the highest 10. Regardless of having the smallest follower rely on this elite group, he instructions spectacular earnings, mirrored in his recognition inMotorsports.
Anthony Nlebem
Head of Sports activities at BusinessDay Media, a seasoned Digital Content material Producer, and FIFA/CAF Accredited Journalist with over a decade of sports activities reporting.Has a deep understanding of the Nigerian and world sports activities panorama and expertise in delivering complete and insightful sports activities content material.

