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Tinubu-Shettima Marketing campaign Staff: High 20 Communicators to Watch
By Kabir Abdulsalam, Maryam Na-Allah
The All-Progressives Congress (APC) has lastly dissolved its Presidential Marketing campaign Council (PCC) following the victory of its flagbearer, Bola Tinubu, within the February 25 presidential election. The PCC was inaugurated in October 2022 to marketing campaign for Tinubu and his working mate, Senator Kashim Shettima, within the build-up to the 2023 polls.
The dissolution was contained in a press release that was collectively signed by the PCC Director Common, Governor Simon Lalong and the Secretary of the council, James Faleke.
It may be recalled that the Bola Ahmed Tinubu-Kashim Shettima think-tank appointed some communication strategists to steer the Media and Communication Directorate for the 2023 Presidential marketing campaign composition.
In immediately’s fast-paced world, efficient communication is a important talent that goes past merely talking clearly. It requires the flexibility to attach with individuals and convey concepts in a relatable and memorable manner. This talent is essential in numerous fields, together with enterprise, politics, and interpersonal relationships, the place profitable communicators can seize individuals’s consideration, encourage, and affect change.
Because the mud settles on the Nigerian presidential elections, consideration is now turning to the make-up of the incoming administration. Bola Tinubu, the president-elect, will undoubtedly be trying to encompass himself with a staff of expert communicators who might help him to form the narrative of his presidency and successfully talk his insurance policies to the Nigerian individuals.
Tinubu, a former Governor of Lagos State and a outstanding determine within the All Progressives Congress (APC), has a historical past of utilising efficient communication methods to advance his political agenda.
Incorporating this trait into his decision-making course of, Tinubu employed a staff of top-notch communicators throughout his marketing campaign. These people are among the many finest communicators within the trade, and their exceptional contributions mustn’t go unnoticed. As they proceed to exert their affect and depart their mark on the nation, they’re price keeping track of.
The Spokesperson’s Digest, a sister publication of PRNigeria and Economic Confidential x-rayed a few of the communicators and the behind-the-scenes strategists who had been very energetic within the marketing campaign staff that Nigerians can be careful for in his cupboard notably. Their successes spotlight the significance of hiring top-notch communicators and incorporating this talent into numerous fields.
The people on this report, performed totally different roles in 4 important classes: Media Relations and Engagement; Social Media Affect; Public Affairs and Strategic Communication.
MEDIA RELATIONS AND ENGAGEMENT
That is basically manufactured from the specialists who relate instantly with the media on behalf of Tinubu and Shettima and interface with the duo on behalf of the media. They function a bridge between the candidates and the members of the Fourth Property.
1 Bayo Onanuga –
A veteran journalist and former Managing Director of the Information Company of Nigeria is the Director of Media and Publicity of the Asiwaju Bola Ahmed Tinubu-Kashim Shettima 2023 Presidential marketing campaign composition. Onanuga has a wealth of expertise in media administration and strategic communications. He has additionally served as a media advisor to the Lagos State Authorities and has labored on a number of high-profile political campaigns.
2 Tunde Rahman
A former Editor of THISDAY, the Sunday newspaper and media advisor. Rahman has labored intently with Tinubu because the spokesperson for a few years and performed a key position in shaping his public picture. He has been concerned in a number of profitable political campaigns. Rahman labored behind the scene throughout the presidential marketing campaign, he was at all times the go-to individual on points that concern the individual of Asiwaju.
3 Ali M. Ali:
Deputy director of the Bola Ahmed Tinubu Marketing campaign Council. A seasoned public relations skilled, with experience in political communication and disaster administration. He has labored with a number of political events and candidates in Nigeria, offering strategic communication assist and media relations providers. He has in depth expertise in public service, having labored in numerous authorities businesses in Nigeria. A former journalist with Triumph, This Day, and Folks Day by day, amongst others, he’s a revered public affairs commentator.
4 Abdul-Aziz Abdul-Aziz:
Particular Assistant on Media and Publicity to Tinubu’s marketing campaign staff, Abdul-Aziz Abdul-Aziz is former Deputy Editor Common of Day by day Belief and an Editor at Premium Instances. He additionally anchored a morning present for Belief TV, which is a subsidiary of the Media Belief Group. A multi-award-winning investigative journalist, Abdulaziz has deployed his experience in disaster communication in controlling narratives among the many Northern audiences by strategic information and opinion placements.
5 Kehinde Bamigbetan
A Deputy Director, Media relations for APC-Presidential Marketing campaign Council, Kehinde Bamigbetan performed a vital position in managing the fallout from verbal gaffes made by Tinubu throughout the election marketing campaign. Bamigbetan contained detrimental impacts of Tinubu’s controversial statements as he supplies well timed and efficient responses to media inquiries.
SOCIAL MEDIA INFLUENCE
These are social media energy homes who relate and work together with Nigerians instantly on behalf of the candidates. They don’t have to undergo the newspapers or the TV or radio, Nigerians are at their beck and name in thousands and thousands on Twitter, Fb and Instagram they usually cope with them around the clock on points pertaining to the marketing campaign.
6 Femi Fani-Kayode
A former Minister of Aviation and a vocal critic of the present administration, Femi Fani-Kayode is the Director of New media (social media) at Tinubu’s communication staff. He has a fame for his sturdy and provocative rhetoric. He’s recognized for his capacity to border advanced points in a manner that resonates with the general public and has been concerned in a number of profitable political campaigns. His high quality and talent to seize consideration by his speeches and social media presence can’t be over emphasised.
7 Bashir Ahmed
Particular Assistant on Digital Communications to President Buhari and Deputy Director New Media Marketing campaign Staff of Bola Tinubu. He’s an ardent supporter of President-elect Bola Asiwaju Tinubu and sometimes makes use of his Twitter account to advocate and endorse the candidature of the Jagaban. As well as, he’s not hesitant to criticize those that converse negatively about Tinubu and has expressed his dissatisfaction on a number of events.
8 Zara Onyinye
Queen Zara Onyinye from Anambra State is a social media character who grew up in Lagos and is at the moment based mostly within the FCT Abuja. A Ph.D. holder, she was a deputy youth coordinator for the presidential candidate of the APC Asiwaju Bola Ahmed Tinubu and likewise a member of varied arms of the ruling APC which embrace the APC presidential marketing campaign council on Particular Media Undertaking Directorate and New media. She is described as a blessing to the Progressives and the wailers’ nightmares by their energetic engagement on social media platforms as an unrepentant Buharists and a Tinubuist.
9 Aishat Alubankudi
A London-based social employee, Aishat Alubankudi is a social media influencer utilizing her platforms in selling good governance, human rights, and political discourse. She was a outstanding feminine campaigner for Common Muhammadu Buhari earlier than the 2015 elections and the re-election in 2019. She was additionally very energetic within the Tinubu/Shettima Marketing campaign staff serving within the Social Media Directorate in addition to numerous committees of the Tinubu/Shettima Ladies Presidential Marketing campaign Staff
PUBLIC AFFAIRS
These are the specialists who make use of basically the mainstream media to clarify coverage points and developments to Nigerians on behalf of the candidates. They’re at all times on TV and Radio talking to Nigerians on what the candidates have in retailer for them, if elected.
10 Festus Keyamo –
A lawyer and human rights activist, Keyamo has been a vocal defender of Tinubu and the APC. He’s the Director of Public Affairs for the marketing campaign. Keyamo’s background as a radical lawyer was a bonus throughout the marketing campaign. His argument as a spokesperson could be thought-about by Tinubu to accept him his capacity to current advanced authorized arguments in a manner that’s simply comprehensible to the general public.
11 Hanatu Musawa:
a lawyer, poet, and mental hailing from Northern Nigeria, presently serves because the Deputy Spokesperson of the APC Presidential Council, garnering important assist from northern ladies. Previous to becoming a member of the marketing campaign staff of Bola Ahmed Tinubu, she had been related to Atiku’s marketing campaign. Musawa defined that she was impressed by Tinubu’s imaginative and prescient for the event of Northern Nigeria, which motivated her to affix his marketing campaign. She beforehand labored as a barrister, lecturer, author, and activist, and likewise serves because the Deputy Director of Public Affairs for the APC PCC.
12 Ajuri Ngelale:
A broadcaster and an aide to Vice President Yemi Osinbajo. Ngelale’s presence within the staff within the Public Affairs Directorate was strategic due to his information of the actions of the administration. He has been parleying with the media in numerous shops each domestically and internationally as an energetic and staunch defender of Buhari’s authorities insurance policies, which might have been used to discredit the marketing campaign.
13 Kasim Afegbua
Prince Kassim Afegbua dumped the Folks’s Democratic Celebration (PDP) in June 2022 and joined APC. In response to him, the choice to depart the occasion got here from his long-held place “that it’s the flip of the Southern a part of Nigeria to provide the subsequent president”. He has labored intently with different members and helped to make sure that the APC’s message was constantly communicated throughout all channels and that the marketing campaign remained targeted on its key targets. He’s very skillful in persuasive communication and messaging.
14 Fredrick Nwabufo
Serving underneath the Directorate of Public Affairs for the Tinubu marketing campaign, Fredrick Nwabufo’s common articles sort out and deal with fears of the opposition. A seasoned media strategist and political commentator with huge expertise in political communication, he supplies his editorial prowess in shaping public opinion and driving the narrative on important points, which resonate to assist and set up the Tinubu marketing campaign as a pressure to be reckoned with within the political sphere. Earlier than becoming a member of the marketing campaign, he was Editor of the Cable.
STRATEGIC COMMUNICATION
These are time-tested specialists who work largely behind the scene to supply content material for what different staff members make use of on social media, newspapers and TV/radio. They’re the strategists who work out the figures, draw the maps and get out the details for others to utilize. Additionally they brainstorm with the candidates and political strategists to direct the motion and sample of the communication marketing campaign.
15 Alhaji Mohammed Idris (Malagi)
Director of Strategic Communications for the Tinubu/Shettima Presidential Marketing campaign Council of the All-Progressives Congress (APC). The experience Malagi brings to his position comes from over 30 years of expertise as a instructor, public relations advisor, and media mogul. In his capability because the CEO of a number one conglomerate in Abuja, he has been the driving pressure behind the success of all corporations inside the group. He supplies communication options to shoppers in each the private and non-private sectors of the Nigerian financial system.
16 Dele Alake
Function Director of Strategic Communication of the marketing campaign. A former Commissioner for Data in Lagos State. It’s little doubt Asiwaju made the duty easier by choosing individuals who had been conversant in him from the start to handle his communications. Alake has been instrumental in shaping the general public picture of Tinubu and the APC. Alake, a former editor of the Harmony newspaper and a major member of the media groups for each Chief MKO Abiola’s 1993 presidential marketing campaign and Tinubu’s senatorial marketing campaign in 1991.
17 Mahmud Jega:
An esteemed mental and columnist, Mahmud Jega served as an in-house analyst at Come up TV and wrote a weekly column for Day by day Belief and ThisDay Newspapers. Instantly after his appointment to the marketing campaign staff, he shortly enhanced the Asiwaju/Shetima narrative by utilising his affect among the many northern elite. Because the Particular Adviser on Media and Public Affairs to Asiwaju Bola Tinubu, the APC presidential candidate, he’s well-equipped to bolster the media staff.
18 Louis Odion:
A veteran journalist and Senior Technical Assistant on Media to President Buhari, Louis Odion performs a vital position within the strategic communication staff of the Tinubu Marketing campaign staff. A Fellow of the Nigerian Guild of Editors, he held senior editorial positions on the Nationwide Harmony, ThisDay, and SUN newspapers earlier than he turned the Managing Director and Editor-in-chief on the Nationwide Life newspaper. He was later appointed Commissioner for Data and Orientation in Edo State. He’s a celebrated syndicated columnist.
19 Modibbo Kawu:
A political scientist, columnist, media commentator, and broadcaster, Ishaq Modibbo Kawu has held numerous positions within the Nigerian media trade together with Editor Day by day Belief. Previous to his appointment as an Assistant Director on Tinubu’s staff, Kawu served as former and Director-Common of the Nationwide Broadcasting Fee (NBC) and Chairman of the Broadcasting Organisations of Nigeria (BON).
20 Lanre Issa-Onilu
With over three a long time of expertise in picture administration and the media trade, Lanre Issa-Onilu brings a wealth of experience to his position because the Deputy Director of Strategic Communications for the Tinubu/Shettima Presidential Marketing campaign Council. Previous to his present place, he served as Nationwide Publicity Secretary for the All Progressives Congress. Onilu can be well-versed in disaster communication, coverage evaluation, and growth points.
By PRNigeria
