In an exhilarating conclusion to certainly one of Africa’s most beloved sporting occasions, the 2023 African, the 2023 African Cup of Nations (AFCON) captivated followers worldwide, culminating in a triumphant victory for Côte d’Ivoire. The Ivoirians returned dramatically to defeat the Tremendous Eagles of Nigeria 2-1. The grand finale, marked by skillful play and unyielding spirit, has not solely celebrated the prowess of African soccer however has additionally spotlighted TECNO’s pivotal function in enhancing the fan expertise all through the match.
Because the unique smartphone sponsor of AFCON, TECNO has seamlessly blended know-how with the love of the sport, participating followers throughout the continent and past in unprecedented methods. Their dedication to elevating the thrill of the match was evident by numerous initiatives designed to carry followers nearer to the motion and one another.
One of many highlights of TECNO’s involvement was the groundbreaking 108 million promo, a marketing campaign that resonated deeply with Nigerian followers. The promo noticed quite a few winners stroll away with many thrilling prizes, starting from cashback provides to the most recent TECNO smartphones and, for a fortunate few, an all-expenses-paid journey to Côte d’Ivoire to witness the AFCON spectacle firsthand.
Furthermore, TECNO’s sequence of watch events throughout Nigeria fostered a vibrant group amongst soccer lovers. These gatherings have been about viewing the matches and sharing within the collective pleasure and keenness for soccer, additional strengthened by TECNO’s modern know-how.
Milen Oyinlola, TECNO’s PR Supervisor, mirrored on the influence of those initiatives, stating, “Our sponsorship with CAF for this competitors and the launch of the 108 million promo have been rooted in a deep ardour for soccer and a dedication to the African sports activities group. We aimed to create a extra immersive and interesting expertise for followers, and the response has been overwhelmingly optimistic. The enjoyment and unity we’ve seen amongst Nigerian soccer lovers and the broader sports activities group are a testomony to the ability of know-how in bringing folks collectively.”
Milen additional emphasised the significance of such initiatives in fostering a stronger bond between the model and its customers. “By our efforts, we’ve been capable of showcase our superior technological choices and deepen our reference to the Nigerian soccer and sports activities group and, most significantly, Africa at massive. This has been a chance for TECNO to strengthen our dedication to supporting the passions that drive our customers, and we’re thrilled to have been a part of such a historic second in African soccer.”