Within the coronary heart of Lagos, the place fashion meets innovation, Oluwafemi Opeoluwa Okeowo is crafting extra than simply garments, he’s shaping the way forward for menswear for Nigeria’s trendy professionals.
With almost twenty years within the vogue trade, Okeowo’s model, Oluwafemi Clothings, has earned a status for delivering high-quality, fashionable, and reasonably priced menswear. However what actually distinguishes this homegrown label isn’t simply the reduce of its fits, it’s the digital edge woven into its operations.
Since 2018, Oluwafemi Clothings has been a pioneer in leveraging the WhatsApp Enterprise App to create a seamless, tech-powered buyer expertise. Recognising early on that communication is king particularly for a model serving busy, working-class Nigerian males, Okeowo adopted WhatsApp Enterprise simply months after its launch.
“WhatsApp has all the time been an integral a part of our enterprise, as a large chunk of our clients reside outdoors Lagos,” Okeowo explains. “Even with clients throughout the metropolis, WhatsApp helps us coordinate gross sales effectively.”
Tech That Tailors to You
From showcasing merchandise to closing gross sales, the model maximises WhatsApp Enterprise instruments to boost buyer engagement and streamline operations. The Catalog characteristic permits clients to flick through collections, view costs, and make choices all throughout the chat window, making a digital purchasing expertise that’s as easy as it’s environment friendly.
Fast Replies handle ceaselessly requested questions, decreasing response occasions and releasing up the crew to concentrate on order achievement and buyer satisfaction. And maybe most impactful of all, the WhatsApp Story characteristic has reworked into a strong gross sales funnel. By posting day by day updates on new arrivals, unique offers, and behind-the-scenes moments, Oluwafemi Clothings retains clients engaged and keen to buy.
“The Story characteristic helps us keep linked with clients and has turned out to be an incredible gross sales funnel. Nearly day by day, we obtain requests for objects posted on our WhatsApp Tales,” says Okeowo.
One Quantity, Three Shops, Zero Limitations
Working out of three prime areas in Lagos—Opebi, Victoria Island, and Ikoyi, Oluwafemi Clothings makes use of a single WhatsApp Enterprise quantity to unify customer support throughout all shops. This integration ensures that clients obtain constant service no matter the place they attain out, whereas workers can view and full transactions in real-time.
“With WhatsApp Enterprise, all our shops now have entry to the identical WhatsApp quantity, permitting them to proceed conversations and full gross sales seamlessly,” Okeowo notes. “It’s eradicated the problem of being off the grid, communication-wise.”
From coordinating with producers in Turkey to updating native shoppers on new inventory, WhatsApp Enterprise has change into an important lifeline. It’s quick, acquainted, and free qualities that make it indispensable for small and medium enterprises trying to scale in a aggressive market.
Okeowo says that extra companies ought to embrace the platform.
“Any small and medium-scale enterprise not utilizing WhatsApp Enterprise is sleeping on a bicycle,” he says. “It’s such an amazing free device that makes communication seamless with clients, and anybody with a smartphone has free entry to your digital storefront on WhatsApp.”
As Oluwafemi Clothings continues to develop, its fusion of tech and tailoring presents a blueprint for the way native vogue manufacturers can harness digital instruments to scale well and sustainably.
“With WhatsApp Enterprise on the core of its technique, the model isn’t just maintaining with the occasions, it’s tailoring the way forward for vogue for Nigeria’s evolving professionals,” Okeowo says.
