Afrigather tappi, the end-to-end digital commerce startup backed by Mercy Corps Ventures, has expanded its companies to Côte d’Ivoire, its third African nation after Kenya and Nigeria.
The enlargement was made by means of an current partnership with telco large MTN, the corporate stated in a press release. tappi helps small companies create and handle a web based enterprise profile, bringing improved visibility to showcase their services and products, have interaction with clients, and settle for funds.
“With a robust GDP progress charge of 6.9%, Côte d’Ivoire not solely represents the best market to empower MSMEs primed to digitise and considerably increase their buyer base however will act as a crucial gateway to entry Francophone Africa,” stated Kenfield Griffith, tappi’s CEO and co-founder.
Small companies in Côte d’Ivoire will now acquire entry to tappi’s software-as-a-service answer and enterprise-grade instruments. This can allow companies to generate Search engine optimization-optimised web sites in lower than two minutes, distribute on-line advertisements, and entry a variety of extra digital companies for an $8 month-to-month subscription payment.
By way of tappi’s current partnership with MTN Côte d’Ivoire, the telecom’s buyer base of 17 million subscribers could have entry to Tappi’s companies by means of built-in information bundles, enhancing their on-line presence and buyer attain.
In line with UNECA, SMEs kind over 98% of whole companies in Côte d’Ivoire however regardless of their significance to the economic system, many companies nonetheless face main difficulties constructing a trusted on-line presence.
That is primarily on account of present instruments being too advanced, the necessities for a global bank card or the itemizing of internet sites in locations the place belief is troublesome to gauge, making it tougher to entry and convert new clients.
The enlargement comes three months after TechCabal solely reported that tappi raised a $1.5 million pre-seed in December 2023, which was led by Mercy Corps Ventures and Chui Ventures. Based in 2022, the Kenyan digital commerce platform helps to digitise these small companies by creating a web based enterprise profile or web sites for them. As soon as a enterprise proprietor creates a profile on the tappi app and provides their enterprise info, tappi creates a web site that’s Search engine optimization-optimised and listed on Google. Tappi claims to have engaged with over 150,000 customers who used its platform to finish transactions totalling $3 million.
