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Trade veteran Jenifer Boyd Harmon is main company spinoff as government vice chairman and can advise QSR, fast-casual and informal manufacturers on the way to faucet into further progress potential
(RestaurantNews.com) St. John, one of many largest unbiased businesses within the Southeast, introduced right now the formation of a brand new restaurant consultancy, Store by Store (SxS). Well-known for efficiently rising restaurant and retail manufacturers for practically 40 years, St. John is channeling its {industry} expertise by means of SxS to assist QSR, fast-casual and informal manufacturers drive speedy progress retailer by retailer.
SxS mines store-level knowledge to simplify planning, faucet into distinctive insights to develop menu dayparts, enhance common checks, monitor native preferences, decide best-use events and inform choices round the appropriate message, proper provide and proper time for every retailer’s distinctive profile.
SxS is led by restaurant-industry veteran Jenifer Boyd Harmon. Harmon’s profession spans work on each the client- and agency-side of the enterprise and features a monitor file of profitable progress rooted in optimizing retailer and market alternatives. In her position as EVP at SxS, she’ll handle a group of knowledge scientists, analysts and skilled restaurant strategists to supply speedy and actionable plans for progress.
Jenifer understands the alternatives and challenges going through right now’s restaurant CMOs. Most not too long ago, she served as CMO of Ruby Tuesday. Previous to her position at Ruby Tuesday, Harmon served as an government vice chairman and account group director at St. John, the place for 14 years she oversaw the company’s fast-casual restaurant account, Zaxby’s. Her earlier expertise additionally contains Denny’s eating places, the place she was a senior director of promoting; and EP+Co, the place she headed the Firehouse Subs account group.
“Restaurant manufacturers have a lot knowledge out there to them; nonetheless, few ideas look to the store-level knowledge for progress alternatives distinctive to every retailer,” stated Harmon. “We use a proprietary method to drive progress from the local-store degree, making it easy for the model group to embrace the planning on a retailer, co-op or systemwide foundation.”
Becoming a member of Harmon is Jeff Day, director of selling analytics. Day brings greater than a decade of expertise in data-driven industries, resembling transportation, logistics and insurance coverage. Jeff has taken his work in knowledge modeling and operational excellence to learn advertising and marketing, organizing and mining media and gross sales for insights and techniques to optimize progress and return on promoting funding. He’s a broadcast author and continuously consulted on figuring out key efficiency indicators for government management throughout the nation.
“Retailer By Retailer was created to reply a necessity within the restaurant class,” stated Jeff McCurry, president and COO of St. John. “Serving to manufacturers concentrate on the business-driving insights embedded in store-level knowledge will translate into speedy, actionable progress plans.”
About Retailer by Retailer
Retailer by Retailer (SxS) helps QSR, fast-casual and informal manufacturers drive speedy progress retailer by retailer. SxS mines store-level knowledge to simplify planning, tapping into distinctive insights to develop menu dayparts, enhance common checks, monitor native preferences, decide best-use events, and inform choices round the appropriate message, proper provide, and proper time for every retailer’s distinctive profile. For extra details about SxS, go to www.storebystore.com.
About St. John
St. John is an unbiased technique, content material and media firm headquartered in Jacksonville, FL. The company evokes progress by serving to manufacturers create the relevance, utility and visibility required to earn consideration in extremely aggressive classes. Shoppers embody AbbVie, Florida Pay as you go School Financial savings Plans, Metro Diner, NASCAR, Rooms To Go and Winn-Dixie. St. John is a member of the MAGNET International Community, composed of fifty unbiased promoting businesses in North and South America, Europe, Asia and the Pacific Rim; and 4A’s, the nationwide commerce affiliation for U.S. promoting businesses. For extra details about St. John, go to www.sjp.com.
