Netflix, the second largest streaming platform in Africa, lately launched its first of what is going to change into a biannual report that particulars what individuals watched on Netflix over six months—January to June 2023—globally. The checklist lined over 18,000 titles that had been streamed for greater than 100 billion hours.
Topping the charts for Africa is the primary season of the South African collection, Unseen, which held the 229th place globally. The collection was seen for over 60 million hours on Netflix, the equal of 6,800 years, which is longer than human civilisation.
South Africa had essentially the most illustration within the high 10 most-streamed motion pictures in Africa with eight representations, whereas Nigeria had two with Shanty City and Far From Residence, which had been ranked 750 and 2088, respectively, on Netflix’s international scale.
South Africa’s numbers come as no shock, because the nation accounts for 73% of Netflix viewers in Africa. Nigeria contributes solely about 10.5% of Netflix’s viewers on the continent. The Rainbow Nation’s pole place is pushed not solely by its sturdy financial system but in addition by a well-established on-line video market and a rising urge for food for streaming content material.
Whereas the report exhibits how nicely motion pictures are doing globally, a current report exhibits that Netflix misplaced its market leader status in Africa to Showmax. Netflix arrange store on the continent in 2016 and raced towards competitors from incumbent gamers, together with market chief MultiChoice, and new gamers like Amazon Prime Video.
Netflix’s technique on the continent combines licensing content material reminiscent of Nigeria’s Black E book from native studios with producing authentic content material reminiscent of The Origin: Madam Koi-Koi. This two-pronged method has price Netflix $175 million in six years, in accordance with a report launched by the streaming service in April.
Though Nigeria had essentially the most licensed content material in Africa, it received solely $23 million, in comparison with South Africa which received the lion’s share with $125 million. Netflix has greater than recouped its funding, making greater than $230 million within the final two years.