Philadelphia, January 18, 2024 – World sneaker and streetwear retailer SNIPES at present introduced the retirement of Brian Forde, Chief Merchandising Officer for SNIPES in america, efficient June 30, 2024. After a outstanding 40-year journey shaping the sneaker trade, Brian Forde can be stepping right down to embark on a well-deserved retirement.
Forde started his profession in numerous gross sales management roles for the enduring Swoosh model earlier than stepping over into retail to affix KicksUSA in 2017, which shaped the platform for SNIPES’ US market entry in 2019. Throughout Forde’s tenure with SNIPES, he performed a pivotal function in introducing and constructing the model within the US, leaving a everlasting mark on the corporate because it grew from 64 to over 350 shops. “I really feel very honored to have been a part of a unprecedented group introducing SNIPES to the US market”, mentioned Forde. “I am particularly happy with the work leaving a footprint within the communities that we serve.”
As Forde bids farewell, SNIPES is happy to introduce Dimitrios “Jimmy” Reduce because the successor to the place of Chief Merchandising Officer, efficient February 13, 2024. Reduce brings 30 years of expertise within the sneaker trade. Most lately, he was Vice President and Common Merchandising Supervisor of Foot Locker North America, accountable for product technique and shopping for. This got here on the heels of seven years as Common Merchandising Supervisor for Foot Locker Europe. “I sit up for working with the SNIPES group to maintain elevating sneaker and streetwear retail by way of the model’s distinctive community-first mannequin. It is the right new house to fuse my ardour for the buyer and youth tradition,” mentioned Reduce. He’ll report into Jim Bojko, President of SNIPES USA.
“For 40 years Brian has been on the coronary heart of sneaker tradition. I am grateful for his deep expertise and charismatic management in serving to fine-tune our go-to-market method to the US sneaker and streetwear shopper,” mentioned Bojko. “On the similar time, I am excited to welcome Jimmy to the SNIPES group. He’s extremely trusted with our vendor companions and brings deep product ardour and information. Jimmy will guarantee we keep on the slicing fringe of sneaker and streetwear style.” Forde will assist the transition of the merchandising operate to Reduce in an advisory operate till he steps down in June.
SNIPES expresses its deepest appreciation to Brian Forde for his years of service and extends a heat welcome to Jimmy Reduce as he assumes his new function.
For media inquiries, please contact:
Ryan Cassar
Advertising Supervisor
Ryan.cassar@snipesusa.com
About SNIPES:
Because the main sneaker and streetwear retailer within the US and Europe, SNIPES provides merchandise from high manufacturers like Nike, Jordan, adidas, and New Steadiness by way of its 750 world shops and digital properties.
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