Afrigather African streaming service Showmax is ready to launch an Unique documentary collection, Freemen, a fascinating exploration of the Igbo Apprenticeship System, identified regionally as Igba Boi. This groundbreaking seven-part documentary premieres on February 12, 2024, coinciding with the relaunch of the brand new Showmax app.
The Igbo Apprenticeship System has been a cornerstone of the jap area of Nigeria for generations. The observe entails younger people positioned below the tutelage of skilled merchants, artisans, or professionals to be taught a commerce or talent for a time period, after which they achieve “freedom”, usually together with a money settlement or seed cash that can enable them to start their very own commerce. In latest occasions, the enterprise mannequin has gained worldwide traction, and in 2021, Professor Ndubuisi Ekekwe’s work on the Igbo Apprenticeship System (IAS) was revealed within the Harvard Enterprise Overview.
Within the Freemen trailer, we see businessman Dr Anene Okeke approaching the dad and mom of a younger man he intends to take below his tutelage, asking for his or her consent to take him to town to be taught a commerce.
The documentary options distinguished Igbo businessmen equivalent to Dr Cosmas Maduka aka Coscharis, Obinna Iyiegbu, popularly often known as Obi Cubana, Ndubuisi Ekekwe, Okey Japan, Bartholomew Duru Nwanguma alongside his son Peter Nwanguma, and different notable entrepreneurs. These profitable businessmen share their private tales and reflections on how the Igbo Apprenticeship System formed their careers and paved the best way for his or her entrepreneurial success.
In anticipation of the present’s launch, Dr Busola Tejumola, Govt Head of Content material and West Africa Channels at MultiChoice, stated, “Freemen is greater than only a documentary on the Igbo Apprenticeship System, it’s a highlight on our wealthy narrative and tradition. We’re excited at Showmax to have the ability to inform the colourful story of a system that has transcended cultural boundaries into different areas of the nation and past.”
Daro Umaigba, the director and co-producer of Freemen, additionally expressed his pleasure in regards to the documentary, stating, ‘‘With Freemen, we open a window into the world of the Igbo Apprenticeship System, providing viewers an intimate have a look at how nice enterprise minds are nurtured and developed. This documentary isn’t just a showcase of the wealthy Igbo cultural heritage but in addition a beneficial useful resource for enterprise homeowners and aspiring entrepreneurs looking for mentorship insights.’’
The documentary is structured in 4 distinctive components, offering an in-depth exploration of the Igbo Apprenticeship System. These segments embrace the Decide-Up and Negotiations Interval, Trial Interval, Solidification of Settlement and Work Interval, and Settlement Interval, every providing a novel perspective on the apprenticeship journey.
Past its deal with the Igbo neighborhood, Freemen reveals how the apprenticeship system has developed, adapting to completely different trades and industries equivalent to manufacturing, retail, and companies. The system has transcended cultural boundaries, influencing related apprenticeship programs in different areas of Nigeria and throughout Africa, together with in Ghana, Senegal and Ethiopia.
Freemen is co-produced by multiple-award-winning rapper Tobechukwu Ejiofor, aka ILLBLiSS (King of Boys), who additionally produces the soundtrack for the present.
As Showmax continues to redefine African storytelling, Freemen guarantees to offer viewers with a particular narrative and a deeper understanding of the Igbo Apprenticeship System. The documentary guarantees audiences a fascinating and enlightening expertise, providing a recent perspective on the roots of profitable companies and the mentorship traditions that proceed to form them.
Freemen will likely be out there completely on Showmax from February 12, with new episodes dropping each Wednesday on www.showmax.com.
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