Afrigather Africa’s unique streaming service, Showmax, is staking a significant declare on the quickly rising streaming business in Nigeria with its first ever Nigerian Masterbrand marketing campaign with tagline “Nobody tells a narrative like we do”.
The marketing campaign formally launched on Monday, 29 Might with an excellent crisp and relatable television commercial that includes Nigerian actress, Sharon Ooja, who additionally stars within the AMVCA-nominated Showmax Unique, Flawsome. The marketing campaign pays an ode to the colourful, larger-than-life storytelling streak of Nigerians and Showmax’s obvious efforts to inform genuine Nigerian tales by way of its slate of originals – eight of which have been launched over the previous one yr.
Showmax had first teased the marketing campaign with a show of a few of the hottest Nigerian slangs equivalent to Simply Dey Play, Woto Woto, Eweee and Strain Ti Wa on billboards throughout main cities in Nigeria. Conversations about these billboards have been amplified on social media with many customers giving their distinctive spins and takes on the marketing campaign.
It wouldn’t be the primary time Showmax can be beginning conversations on social media. In 2022, the streaming platform’s hit Nigerian iteration of the Actual Housewives franchise, The Actual Housewives of Lagos (RHOLagos) dominated conversations on social media, sitting on the Twitter pattern desk for its 13-week long term. RHOLagos has gone on to win an AMVCA for “Greatest Costume Designer”, alongside different Showmax originals just like the police and procedural drama, Crime and Justice Lagos, which snagged the awards for “Greatest TV Collection” and “Greatest Image Editor”.
Talking on the marketing campaign, Opeoluwa Filani, Common Supervisor at Showmax Nigeria, says that the marketing campaign is a celebration of the wealth of tales that abound in Nigeria and Showmax’s dedication to telling them as a really Nigerian model. “In Nigeria alone, we now have over 300 tribes and hundreds of untold tales. We are able to inform 300,000 tales in a yr, and you’ll nonetheless discover a new and thrilling story to inform for the following 10 a long time. That’s the fantastic thing about our variety,” he says.
“As a model, we imagine it’s our obligation to inform these tales and inform them of their most unique and purest kind. And that is much more vital to us as a result of we’re Africa’s unique streaming platform and we really imagine that nobody can inform our tales higher than we do,” Filani concluded.
The streaming service had formally arrange store in Nigeria final yr with the appointment of Filani as Common Supervisor and different key hires for its Nigerian operations as a part of efforts to solidify its presence and funding within the nation. On the time, Yolisa Phahle, the CEO of Showmax, had stated in an announcement that the platform has witnessed unprecedented progress in its paying subscriber base and it “has develop into much more vital to have a devoted staff on the helm of affairs of Showmax in one in every of our most vital markets.”
That call is paying good dividends. With 22 nominations on the greatest TV and movie awards in Africa, a file charting youngsters’ present, Jay Jay: The Chosen One, mirrored after the reimagined childhood of Nigerian soccer legend, Jay Jay Okocha, a rising slate of critically acclaimed originals together with the James Omokwe-produced Diiche, Flawsome, Crime and Justice Lagos, The Actual Housewives of Lagos and Abuja, and Wura, in addition to an intensive assortment of TV reveals and movies from Africa Magic – equivalent to Itura, Covenant, My Beautyful Life and Ricordi.
The streaming platform can also be house to HBO reveals. Followers of Recreation of Thrones and its prequel, Home of the Dragon can binge-watch the entire seasons of the fantasy sequence in addition to different fan-favourite HBO and Emmy-winning reveals equivalent to Succession, Barry, The Final of Us, Love and Demise, Business and Euphoria.
Showmax Professional bundles the Showmax leisure providing with music channels, information and dwell sports activities streaming from SuperSport. Subscribers can dwell stream the newest seasons of the English Premier League, LaLiga, Serie A, UEFA Europa and UEFA Convention leagues, FIFA World Cup qualifiers and extra.
Showmax could be streamed utilizing apps for sensible TVs, smartphones, tablets, computer systems, media gamers and gaming consoles with information consumption administration out there utilizing the bandwidth capping function.
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