Cellular, AL (RestaurantNews.com) Hear up meals lovers — Roosters, the nationally acknowledged restaurant recognized for its connoisseur tacos, burritos, and nachos, is formally launching its franchise alternative.
Based in January 2017, Roosters has constructed a loyal following, poured into its surrounding neighborhood, and garnered nationwide consideration. Now, after years of refining its idea, Roosters is inviting entrepreneurs to carry this dynamic model to new markets.
“From day one, I designed Roosters to be simply replicable,” acknowledged Frankie Little, Roosters founder. “I wasn’t positive if that will be as a sequence or with the franchise mannequin. Simply two weeks earlier than the primary COVID shutdown, we signed an LOI for a second location. When the shutdown hit, we paused progress to reevaluate our path. After reopening, we resumed operations and continued to see year-over-year gross sales progress.”
Roosters’ success story is marked by speedy progress, a faithful fan base, and monetary stability—making it a compelling franchise alternative.
“By way of a sequence of occasions and life modifications post-COVID, I made the choice to permit franchisees the chance to function my idea,” recalled Little. “With our sturdy native model recognition and confirmed monetary stability, I do know we’ve the flexibility to seek out nice companions that may need to develop with us.”
Roosters has developed a menu that’s each thrilling and straightforward to execute whereas constructing a tradition distinguished from its opponents. Its dedication to distinctive high quality and flavors landed Roosters on nationwide TV.
“We have now constructed a loyal cult following in our space, and have been featured on the Meals Community’s Diners, Drive-Ins & Dives,” stated Little.
Because it expands, Roosters is initially in search of franchise companions inside a four-hour drive of its Cellular, Alabama headquarters. This contains key territories alongside the Gulf Coast, stretching from the decrease Panhandle of Florida to Western Louisiana — an space completely suited to Roosters’ recent Mexican-Caribbean vibe.
Little and his group are dedicated to their franchise companions’ success, providing intensive help at each stage of the method. The franchise contains key parts of help resembling web site choice, in-depth coaching, and ongoing operational help. However that’s not all — the corporate additionally works from a basis of creating folks really feel particular.
“I educate my workers that we’re not simply within the meals service enterprise, we’re within the feel-good human expertise enterprise. Making somebody really feel particular, and seen, and giving them one thing slightly surprising is what separates us from the pack,” he stated.
Little emphasizes that his position goes past enterprise partnerships — he sees himself as a mentor guiding franchisees on the distinctive journey of entrepreneurship and serving to them deliberately put money into their neighborhood.
“I’m not within the enterprise of simply attempting to promote a franchise, I’m seeking to create an elevated human expertise by instructing folks what it means to be your individual boss, and to not simply lead a group, however to create a tradition the place the group instinctively needs to observe you,” he stated. “By way of our tradition and our day by day actions, our franchise companions must be serving to to enhance their communities by offering an incredible feel-good human expertise for his or her staff, friends, household, neighbors, distributors, and traders. Everybody’s lives who’re touched by our model ought to turn out to be higher off for it. If not, we’re failing at our purpose of being a beacon in our communities of a robust, effectively revered enterprise.”
Franchisees acquire entry to a set of distinctive Roosters recipes, together with fan favorites just like the Caribbean Jerk Hen Plate — a signature dish served with Spanish rice, black beans, candy plantains, and a daring habanero BBQ sauce — and the Surf & Turf Burrito, the legendary burrito featured on Diners, Drive-Ins, and Dives. This flavor-packed creation contains grilled Gulf shrimp, barbacoa brisket, Spanish rice, guacamole, pico de gallo, and chipotle cream, all topped with queso blanco and chorizo. Established vendor connections, confirmed processes, and advertising steerage are additionally part of every franchise settlement.
“The best way I see it, my future success as a franchisor can be utterly depending on the success of my franchisees,” Little added. “We can be extraordinarily hands-on with every thing from web site choice and construct out, to studying our tradition, recipes, working procedures, hiring methods and extra.”
Roosters welcomes people to achieve out to its group to study extra. Franchising data might be discovered at RoostersFranchise.com or join with Frankie Little at frankie@roostersdowntown.com.
About Roosters
Roosters was based in 2017 with the imaginative and prescient of mixing recent Mexican and Caribbean flavors in a full of life, welcoming environment. The restaurant has since gained a faithful following, incomes a spot on Diners, Drive-Ins & Dives and changing into a staple of the Cellular eating scene. Study extra about Roosters by visiting RoostersDowntown.com.
Media Contact:
Frankie Little
frankie@roostersdowntown.com
251-490-6137