Afrigather Professional League Community (PLN), the main sports activities media and leisure firm producing sports activities purpose-built for a wagering viewers and quick kind consumption has struck a strategic collaboration with Birches Well being, a pioneering behavioral well being supplier centered on growing entry to Accountable Gaming assets and drawback playing therapy.
Collectively, PLN and Birches Well being intention to make sure that wagering on PLN sports activities is finished in a wholesome, sustainable method by means of the manufacturing and promotion of clinician-led instructional supplies and help assets.
Professional League Community owns and operates a portfolio of sports activities which might be produced for a wagering and digital-first viewers producing tens of tens of millions of impressions per week. PLN’s sports activities embrace viral sensations CarJitsu Championship, SlapFIGHT Championship, Final Tire Wrestling, the much-anticipated str33t, skilled mini golf and extra. PLN readies, displays, produces and distributes every sport for gaming-inclined audiences, monetizing by means of sports activities betting, broadcast rights, sponsorship and affiliate partnerships.
Birches Well being will supply complete, digital help nationally to PLN’s audiences of over 500,000 subscribers, enabling them to interact within the PLN ecosystem in a wholesome, sustainable method. The PLN audiences may have seamless entry to cutting-edge on-line options that encourage accountable gaming finest practices by means of direct integrations. Birches’ intensive providing of assets contains digital schooling, interactive studying modules and accessible therapy choices.
Professional League Community Co-Founder and Accomplice, Mike Salvaris, stated:
We strongly consider in accountable gaming and that is one other essential step in that path. We’re proud to accomplice with Birches Well being and look ahead to providing their help to our followers.
Elliott Rapaport, Founding father of Birches Well being, added:
Professional League Community’s viewers features a robust cohort of 18- to 34-year-old males, a demographic clinically confirmed to be extra vulnerable to at-risk playing behaviors. Teaming up with PLN means we will present customers – at occasions new to those area of interest sports activities and betting alternatives – with instructional assets, personalized studying modules, and insurance-covered therapy, all to make sure we’re decreasing potential playing harms collectively.
