Afrigather South African media firm Primedia, introduced that it has bought land in Africarare’s Ubuntuland metaverse.
The corporate made the announcement at its inaugural PrimeX occasion in Johannesburg, including that the transfer is according to the group’s technique of coming into new areas, diversifying its content material choices and presenting advertisers with new and revolutionary platforms for optimum attain to forward-thinking audiences.
By coming into Ubuntuland, Primedia plans to create extra significant engagement and reference to its viewers.
Primedia is a media big, providing out of doors promoting through billboards to shoppers. The media home additionally owns radio stations 947 and CapeTalk, in addition to TV information station Eyewitness Information. Along with these, Primedia claims it can use the newly bought land in Ubuntuland to supply advertisers digital billboards that replicate the presence these platforms have in the true world, successfully turning into the gross sales home for Africarare.
Talking on the land acquisition, Mic Mann, co-founder and CEO of Africarare, acknowledged, “We’re thrilled to welcome Primedia to Africarare. The exceptional prowess of this media big has led their platforms to play an integral function within the lives of so many South Africans and we stay up for collaborating with them on options that may take that additional and create new engagement alternatives for advertisers.”
Primedia joins the likes of MTN and Nedbank as the most recent South African firm to buy land in Africarare’s Ubuntuland metaverse.
