Opinion: Developments and predictions for African startups in 2023

These predictions and feedback have been shared with TechCabal by Tosin Eniolorunda by way of MHP Group. Eniolorunda’s feedback characterize his private views and don’t replicate TechCabal’s views of Africa’s expertise and enterprise ecosystem. 

Tosin Eniolorunda’s feedback are italicized and positioned between open and finish quote marks.

Rising stars: Nigerian fintech startups 

Fintech stays the sector darling in Africa’s expertise ecosystem. In 2020, Nigeria was dwelling to over 200 fintech companies and 50% of the total share of funding that poured in Africa’s tech area went to fintech startups. Moreover, Nigerian fintechs startups raised greater than $600 million in funding between 2014 and 2019, in response to a report by McKinsey. 

However regardless of record-breaking funding rounds and a plethora of Nigerian startups constructing monetary companies and merchandise for a largely underbanked however youthful and digitally savvy inhabitants, the fintech area is younger and has an extended option to go the place scale and development are involved. 

2022 has been a 12 months of worldwide headwinds for practically each sector, and fintech has been no exception,” mentioned Tosin Eniolorunda in an electronic mail to TechCabal. 

For start-ups, these challenges have manifested themselves within the type of a slowdown in VC exercise, leading to each depressed valuations and a discount in VC funding.”

Layoffs and cuts are imminent 

Within the absence of exterior funding, many founders and fintech leaders have opted to streamline their companies by reassessing their methods and chopping prices – sadly, typically within the type of job cuts – and in excessive conditions, it has pressured founders to close down their operations.” 

Sudden layoffs have been occurring throughout Nigeria’s burgeoning startup ecosystem. Nigerian meals procurement startup, Vendease, recently laid off 9% of its workforce and Quidax, a Nigerian crypto alternate startup, trimmed its workforce by 20% in November. Eniolorunda predicts that extra startups will undertake a “do extra with much less” method on the highway to profitability in 2023.

“In comparison with the ‘development in any respect prices’ mindset that characterised 2021 and even the primary few months of 2022, profitability and unit economics at the moment are prime of the precedence record for buyers the world over,” Eniolorunda concluded. 

Digital mode: Small and medium-sized companies

However it isn’t going to be all doom and gloom for Nigeria’s startup ecosystem in 2023. Eniolorunda commented on the rising variety of SMBs that digitized their enterprise operations in 2022. As extra finish customers buy smartphones and demand for cashless cost choices, small companies are feeling the stress to go digital prior to later. As such, we’re witnessing a brand new wave of B2B-focused founders who’re constructing operational merchandise for smaller retailers and companies. 

“These companies have traditionally been left behind by conventional suppliers and consequently, we’ve seen a big variety of disruptive, technology-led gamers emerge within the area. VC cash has tended to observe throughout the SMB digitisation worth chain, from funds to enterprise administration instruments,” added Eniolorunda in his remark. 

2023 expectations: partnerships, buyer expertise and extra

Africa’s tech ecosystem has had its fair proportion of business-related scandals this 12 months. In June, TechCabal revealed an investigative piece that began many conversations on office tradition in Nigerian startups. Kloud commerce just lately made the information after its former CEO, Olumide Olusanya, introduced to staff that the corporate can be shutting down on September 30. The story of Kloud commerce’s abrupt demise revealed a spot in due diligence on the investors’ aspect of the desk. 

“There will probably be longer timelines for investing as VCs will probably be eager on doing deep due diligence. Valuations will proceed to be pegged to the basics of an organization, corresponding to their unit economics, and there will probably be a give attention to top quality transactions the place the enterprise fashions are confirmed.” 

Moreover, Eniolorunda forecasted that bigger fintechs will accomplice with smaller fintech startups in 2023. The excellent news is that Nigerian fintech operators are massive followers of strategic partnerships and acquisitions.  

“Consolidation will begin to occur within the fintech area within the type of collaboration with banks, but additionally bigger fintechs forming strategic partnerships with smaller ones.” 


Conclusively, Eniolorunda makes a case for strengthening buyer expertise by deploying fraud detection instruments and utilizing verification expertise of their apps and digital platforms.

“Lastly and most significantly, fintechs should give attention to buyer expertise to verify they proceed to guard their prospects from any fraudulent actions within the months and years forward.”

Get the most effective African tech newsletters in your inbox

Read More

Vinkmag ad

Read Previous

Atlanta Falcons to begin rookie QB Desmond Ridder, bench Marcus Mariota

Read Next

Brittney Griner launched from Russia in swap for ‘Service provider of Demise’ arms supplier Viktor Bout

Leave a Reply

Your email address will not be published. Required fields are marked *

Most Popular