LOS ANGELES, Aug. 14, 2024 /PRNewswire/ — NYX Skilled Make-up, recognized for his or her powerhouse partnerships in leisure, has baked their approach into the kitchen to convey their newest product launch, Buttermelt Blush, to life. The wonder model has tapped none aside from world well-known chef and daughter, Gordon and Holly Ramsay, to create an unique cake recipe in help of the blush to shock and delight audiences all around the world.
Gordon’s cake recipe was launched as the results of a humorous interplay on TikTok along with his daughter, magnificence and life-style creator, Holly Ramsay, as she tried to bake a cake impressed by the blush through her Instagram and TikTok.
Gordon, who is understood on social media for his lighthearted critiques of beginner chef content material, posted a sew video cheekily criticizing Holly’s baking expertise and promptly dropped an official cake recipe of his personal.
“I by no means thought I might be a part of a magnificence marketing campaign with my daughter, however what drew me to this partnership with NYX was the chance to entertain our international audiences in a enjoyable and surprising approach,” stated Gordon Ramsay. “On prime of that, working with my daughter was the icing on the cake!”
The Buttermelt Blush cake recipe options substances reminiscent of almond butter and shea butter, that are discovered within the new product. The colours within the frosting have been additionally impressed by the 12 completely different shades provided within the pigment-packed assortment.
In keeping with NYX Skilled Make-up’s community-first technique, the model has scaled the partnership even additional by partnering with cooks and top-tier creators, reminiscent of Subsequent Stage Chef’s Tineke Youthful, to affix in on the problem by testing out Gordon’s recipe and posting their model of the NYX Skilled Make-up Buttermelt Blush cake on their channels.
“What units NYX aside from different magnificence manufacturers is the flexibility to innovate and collaborate with surprising companions, like iconic chef Gordon Ramsay,” stated Denée Pearson, World President of NYX Skilled Make-up. “We join with our communities by being a part of the cultural conversations and breaking the boundaries of conventional magnificence and leisure. Plus, who doesn’t love cake?!”
NYX Skilled Make-up continues to entertain audiences with out-of-the-box and surprising collaborations. This social-driven, multi-faceted partnership additionally offers audiences a possibility to attempt an unique Gordon Ramsay recipe at house.
The recipe could be accessed on NYX Skilled Make-up’s social channels and at nyxcosmetics.com
Buttermelt Blush is a cruelty-free pressed powder blush that provides as much as 12 hours of pigmented put on. The components is fade and transfer-resistant and provides off each, comfortable matte and glowy finishes. Obtainable now on nyxcosmetics.com, ULTA, Goal, Walmart, Walgreens, CVS, JCPenney and Amazon.
ABOUT NYX PROFESSIONAL MAKEUP
NYX Skilled Make-up is a contemporary, digitally native make-up model on the forefront of right this moment’s rising magnificence traits. A pacesetter within the international coloration cosmetics business, NYX Skilled Make-up is an reasonably priced skilled make-up line with each shade, coloration and power wanted to create make-up artistry at each degree. Rooted in knowledgeable artistry heritage, NYX Skilled Make-up boasts a profitable multi-channel method on the forefront of digital and retail. A social media pioneer, NYX Skilled Make-up is likely one of the most influential and top-ranked manufacturers, and is adopted by prime magnificence vloggers, Instagram stars, and their hundreds of thousands of followers. Whereas headquartered within the coronary heart of Los Angeles, NYX Skilled Make-up is a world model out there in additional than 70 international locations at 1000’s of shops consisting of specialty magnificence and vogue shops, freestanding retailers and wonder provide shops, in addition to on www.nyxcosmetics.com.
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