Afrigather Yetty Oyinlola Ogunnubi is one in every of Nigeria’s main Public Relations professionals and the founding father of The YD Firm part of YD Restricted, a hybrid PR agency in Lagos. Her profession path within the inventive business was forged in stone as she was born to a household of artists – each dad and mom are exterior decorators. A few of their iconic works are unmistakable on a number of monumental buildings throughout Nigeria.
Yetty D, as her minders fondly name her, was blazing the path within the African trend house whereas she lived in London, however PR discovered her alongside the way in which, and she or he by no means seemed again. Nevertheless, she included her old flame, trend, into her advertising and marketing communications profession path.
On this interview, she talks about constructing a profitable enterprise in Nigeria and makes a sound case for the nation’s systemic failure, which has pressured Nigeria’s finest minds to make it their life’s mission to relocate overseas.
BEA: Your entrepreneurship journey began in trend; how did you find yourself in Public Relations?
Yetty Oyinlola Ogunnubi: Sure, I began as a trend entrepreneur and am now a PR advisor. My journey to that’s as a result of after I owned my label (Yetty D) again within the UK, I turned my very own advertising and marketing individual, my graphics individual, and my web site designer. I used to be doing all of it on my own as a result of I used to be tousled by a number of the folks I had contracted to do a number of the work. I needed to learn to do these issues. From doing that, I turned a producer for Uber Africa Unmasked, a platform showcasing Africans within the diaspora within the trend business.
Because the producer, I additionally needed to do the press articles, get press members concerned, and push the entire manufacturing. From there, I labored with Princess Ronke Ademiluyi, who not too long ago turned a queen to the Ooni of Ife, King Adeyeye Enitan Ogunwusi of the Ile Ife kingdom in Nigeria.
We labored collectively on the African Vogue Week in London. From there, she invited me to come back on board for Africa Vogue Week London and Nigeria because the Communications Director. That’s the place my journey to full-scope PR began.
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Yetty Oyinlola Ogunnubi: So, was that once you established the YD firm?
No, doing Africa Vogue Week for 4 years, folks began participating me, and types started calling me and asking, ‘can you’re employed on our model when it comes to visibility?’ Then, in 2016, I left Africa Vogue Week to determine YD, which was YD Company, and that’s the place the journey of operating an company began.
BEA: It could appear Vogue was your ardour. Contemplating you unintentionally came across PR, they usually say being captivated with what you do is necessary in enterprise, did PR develop on you?
Yetty Oyinlola Ogunnubi: I suppose I’m captivated with creating. The journey didn’t begin totally till I moved again to Nigeria in 2013. I really like creating and am captivated with that, in order that has transcended into PR the place I like to nurture no matter model we work with. I’m captivated with seeing the manufacturers’ progress, and being passionate concerning the progress of the model you’re employed with interprets to being captivated with PR – nurturing the model, curating it and making it a model to be reckoned with in no matter particular business. Vogue is even one of many many industries we work with on the company. We additionally work with actual property, hospitality, to company our bodies.
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