Afrigather 
By Abdulsalam Mahmud
The administration and full employees of the Nigeria Customs Service (NCS) are undoubtedly on cloud 9, basking within the euphoria of being honored as one of many world’s distinguished establishments on the 2024 Golden World Award (GWA) ceremony.
The distinguished occasion, hosted by the Worldwide Public Relations Affiliation (IPRA), occurred final month on the Metropol Palace Resort in Belgrade, Serbia. As a legislation enforcement company, the Customs Service was awarded the distinguished “GWA for Disaster Communication.”
It’s becoming to congratulate the NCS, which, underneath Bashir Adewale Adeniyi, has turn out to be a vibrant, proactive, and celebrated federal company. Adeniyi, the Comptroller-Basic of the Nigeria Customs, is a seasoned and revered public relations officer and practitioner.
Since his appointment as CGC by President Bola Ahmed Tinubu in July final yr, Adeniyi has launched and carried out sound reforms and insurance policies which have considerably boosted the effectivity and professionalism of Customs officers. He has redefined management and administrative administration at Customs Headquarters, significantly by skillfully deploying PR methods and moral pointers that allow the NCS to successfully serve each the Nigerian authorities and its residents.
Regardless of its successes, the Nigeria Customs Service, like its sister safety and legislation enforcement companies, sometimes finds itself entangled in varied organizational crises. Adeniyi, as an acclaimed PR professional, successfully manages administrative challenges on the NCS with out resorting to heavy-handed techniques or monetary incentives to quell rising tensions. As an alternative, he deftly employs disaster communication methods as highly effective instruments in his administration method.
Thus, the consideration awarded to Customs underneath CGC Adeniyi on the 2024 GWA gala occasion was well-deserved. A very notable facet of this achievement is that Adeniyi himself was current to obtain the award for a marketing campaign titled “100 Days of Impactful PR at Customs,” coordinated by Picture Retailers Promotion Restricted (IMPR), publishers of PRNigeria and Financial Confidential.
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Natasha Pavlovic Bujas, IPRA President, joyfully offered Adeniyi with the golden award plaque. The NCS marketing campaign, which triumphed within the Disaster Administration class, showcased the company’s means to navigate operational challenges, foster collaboration with key stakeholders, improve border safety, and considerably increase income era.
Talking on the IPRA award ceremony in Belgrade, Adeniyi highlighted the marketing campaign’s impression, noting the way it addressed important challenges throughout his first 100 days in workplace. “The marketing campaign was about disaster communication,” he stated. “The entry submitted throughout this era was acknowledged as the perfect, primarily based on the way it addressed the marketing campaign’s challenges, its impression, and the constructive outcomes we’ve got seen,” he added.
CGC Adeniyi reaffirmed the Nigeria Customs’ dedication to sustaining open communication channels with its companions. “Our focus stays on strengthening {our relationships} with each conventional and new stakeholders by continued strategic communication efforts,” he acknowledged, underscoring the significance of listening to and addressing the considerations of these engaged with the Nigeria Customs Service.
Philip Sheppard, Secretary-Basic of IPRA, recommended Adeniyi’s management, describing it as a important issue within the marketing campaign’s success. “Inside simply 100 days in workplace, the marketing campaign led by Wale Adeniyi not solely strengthened stakeholder collaboration and considerably improved border safety but additionally resulted in a notable increase in income era,” Sheppard stated. “Furthermore, it instilled a renewed sense of optimism and hope for the longer term throughout the group.”
The Golden World Awards, established in 1990, have a good time excellence in public relations throughout a broad vary of classes. Greater than only a plaque, the GWA affirms the facility of strategic disaster communication in remodeling public notion. The award bagged by the NCS on the 2024 GWA gala tells a narrative of resilience, cautious technique, and impactful communication.
Clearly, Nigeria Customs has demonstrated the facility of connection and disaster administration in driving constructive change by intentional public relations efforts. Due to CGC Bashir Adewale Adeniyi’s management, the NCS has redefined its position past mere enforcement, embracing transparency and collaboration with important stakeholders.
This achievement actually embodies the essence of Customs’ phenomenal progress underneath CGC Adeniyi, underscored by the IPRA Award on Disaster Communication.
Mahmud, Deputy Editor of PRNigeria, wrote in by way of: [email protected].
