Main Household-Fashion Pizza Chain and Nationwide Pizza Participant Builds on Sturdy 2024 Momentum

Irvine, CA  (RestaurantNews.com)  Mountain Mike’s Pizza, a number one family-style pizza chain for over 45 years, identified for its legendary crispy, curly pepperonis, huge 20-inch Mountain-sized pizzas and dough made recent each day, continued its spectacular development trajectory in Q1 2025, constructing on the momentum the model created in 2024. Notably, Mountain Mike’s celebrated the opening of its three hundredth restaurant in January, a big milestone that underscores its speedy growth. Mountain Mike’s additionally maintained the document tempo it established within the remaining quarter of final yr, opening one other 9 new places in Q1 that launched in style pizza chain to new markets in California, Wisconsin, Nevada, Washington and Texas.

Along with new places in new territories, Mountain Mike’s signed Q1 agreements to develop 9 extra eating places, together with growth into two new states – Virginia and Tennessee. The model additionally inked improvement offers in present high-potential markets in Colorado, California and Oregon. As Mountain Mike’s Pizza continues to broaden, the model is cementing its popularity as a nationwide participant within the pizza class.

“Our sustained improvement reinforces our power as a rising chain with a rising place nationally within the extremely aggressive pizza area,” stated Jim Metevier, Chief Government Officer of Mountain Mike’s Pizza. “From opening our three hundredth restaurant to increasing into a number of new markets, Q1 was an thrilling quarter that demonstrated the perfect of our model, together with our distinctive franchise system, which continues to be fueled by the rising demand for Mountain Mike’s Pizza in communities throughout the nation.”

Complementing sturdy improvement actions and new restaurant openings, Mountain Mike’s Pizza carried out an array of impactful advertising initiatives in Q1 that drove model engagement and vital gross sales development. In January, the chain launched a value-driven $9.99 Lunch Buffet and added two recent new salads, Antipasto and Chef’s, to diversify menu choices. February promotions leaned into Valentine’s Day with the return of the Coronary heart-Formed Pizza and a brand new Sweetheart Cherry Pie Dessert Pizza, which drove a 35% YOY gross sales enhance and a 30% spike in orders. In reality, Valentine’s Day 2025 grew to become the third-highest gross sales day in Mountain Mike’s historical past and its highest single-day order quantity to this point.

March noticed the return of the fan-favorite Spicy Himalayan Pizza, the celebration of Nationwide Pi Day and the continuation of a profitable wings promotion, providing six items for $4.99 and 12 for $8.99. Additionally in March, as baseball’s opening day approached, the model proudly renewed its multi-year partnership with Angels Baseball for an additional 4 seasons, reinforcing its dedication to group. Q1 model advertising endeavors elevated visibility for Mountain Mike’s Pizza and supported a notable enhance in loyalty efficiency with loyalty gross sales up 153% and loyalty transactions up 108% YOY. Digital engagement additionally noticed a significant uptick, with Q1 engagement charges climbing greater than 105%.

“As we proceed to strengthen our place as a nationwide model, our advertising initiatives are thoughtfully designed to focus on what makes Mountain Mike’s Pizza distinct – premium high quality, group connection and family-friendly worth,” stated Carol DeNembo, Chief Advertising Officer of Mountain Mike’s Pizza. “Our Q1 efficiency proved that this model resonates far past our legacy markets, and as we develop, we’re centered on sustaining model momentum with strategic storytelling, related promotions, innovation that retains visitors returning, and constructing significant connections with the communities the place our eating places serve superb pizza.”

Mountain Mike’s continued to display its dedication to group impression with its Pizza 4 a Function initiative, a cause-driven marketing campaign launched in response to the devastating wildfires that swept via the Los Angeles space. Recognizing the pressing want for assist, the model partnered with native aid organizations to boost funds and consciousness for impacted households and first responders. All through the marketing campaign, Mountain Mike’s donated a portion of proceeds from choose menu gadgets at taking part places to wildfire restoration efforts. Pizza 4 a Function assisted these in want, strengthened native engagement and amplified a longstanding model promise: Giving to the communities served and making a distinction.

Following an prolonged interval of great success and quite a few milestones, Mountain Mike’s kicked off 2025 with high-profile recognition throughout the franchise and restaurant industries. Most notably, the model was named Model of the 12 months by Pizza Market as a part of its distinguished High 100 Movers & Shakers function, underscoring its momentum as a class chief. In January, Mountain Mike’s secured the #89 spot on Entrepreneur’s Franchise 500® checklist – marking its third consecutive yr within the High 100 – and climbed to the #4 place within the Pizza class. The model additionally earned a Franchise Occasions Zor Award for “High Sit-Down Pizza,” additional reinforcing its business power.

With greater than 300 eating places in operation throughout ten states and counting, Mountain Mike’s is primed to proceed growth all through the U.S. by extending alternatives to new franchise companions seeking to diversify their portfolios with a preferred household pizza idea. To be taught extra about new franchise alternatives in your market of curiosity, go to MountainMikesFranchise.com.

About Mountain Mike’s Pizza

Since 1978, Mountain Mike’s Pizza, a number one family-style pizza chain identified for its legendary crispy, curly pepperonis, Mountain-sized pizzas, and dough made recent each day has been a preferred alternative for households, serving “Pizza the Method it Oughta Be!®” Along with providing carryout, its personal in-house supply, and 4 third-party supply choices, Mountain Mike’s supplies a family-friendly dine-in surroundings making it straightforward for visitors to benefit from the model’s signature expertise wherever they’re. Most of its 300+ places function a children’ exercise space with arcade video games, devoted social gathering rooms and large display screen TVs all through, making Mountain Mike’s a really perfect place for sports activities groups, household gatherings, group fundraising occasions and personal events alike. With a menu of signature pizzas, hen wings, garlic knots, recent salads, sharable desserts, and a choice of beer and wine, there’s one thing for everybody at Mountain Mike’s. Visitors may additionally make the most of streamlined ordering by way of the Mountain Rewards® app to earn unique gives and customized rewards in the direction of free meals. This yr, Mountain Mike’s was named one in all America’s Favourite Restaurant Chains by Newsweek, in addition to one of many High Beloved Manufacturers by Nation’s Restaurant Information. The model additionally acquired FRANdata’s prestigious 2024 TopScore FUND Award. For an entire checklist of places and the complete menu, go to MountainMikesPizza.com or observe Mountain Mike’s on Fb, Twitter and Instagram.

Media Contact:
Kristyna Otto
Powerhouse+Co.
Kristyna@powerhouseandco.com

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