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The long-lasting fondue franchise has recognized capability for a brand new location in Nebraska and is specializing in growth in Omaha.
By Morgan Wooden, 1851 Franchise Contributor
After a formidable 12 months of unit-level gross sales progress and system-wide reworking efforts, Melting Pot, the 94-unit experiential eating fondue franchise, is eyeing progress in Nebraska. With capability for a brand new Melting Pot restaurant in Omaha, the management crew is searching for the best accomplice to revive the model’s presence within the state.
Melting Pot will host a Discovery Roadshow with the Higher Omaha Chamber of Commerce on March twenty fifth at 3 p.m.
“There was a Melting Pot in Nebraska till 2014, when it closed as a result of circumstances past our management,” defined Collin Benyo, franchise progress strategist for Melting Pot. “We have now seen market segmentation in Omaha that signifies the market is house to the best sorts of friends, and we all know residents will probably be comfortable to have a Melting Pot close by once more.”
Whereas the Midtown, Millard and Central Omaha areas stand out as sturdy neighborhoods inside the marketplace for progress, Melting Pot’s precedence is discovering a robust accomplice to “develop into the ambassador for our nationwide fondue model in Omaha,” Benyo defined.
Due to this, the crew can be open to trying into alternatives in different areas. Melting Pot’s versatile enterprise mannequin and minimal kitchen necessities enable franchisees to pursue non-traditional areas. The actual property course of is made a lot easier, that means new homeowners can place much more emphasis on their growth and develop into worthwhile even sooner.
After in depth market analysis, Melting Pot is assured within the alternative that exists in Omaha and has deliberate a visit to the realm to dive even additional into the probabilities. Melting Pot will host a Discovery Roadshow with the Higher Omaha Chamber of Commerce on March twenty fifth at 3 p.m. The Roadshow occasion will present a discussion board for neighborhood members to be taught extra concerning the model, why Omaha is a chief marketplace for Melting Pot and the method for brand spanking new franchisees to maneuver ahead with the franchise.
“We’re excited to convey Melting Pot again to Nebraska, and assembly with potential homeowners at our March roadshow is a crucial step in that course of,” stated Benyo. “These occasions are an amazing alternative to satisfy with neighborhood members, together with franchisee candidates, monetary backers and even landlords, to debate what Melting Pot can imply for the neighborhood.”
As a legacy model with over 4 many years of historical past, Melting Pot has established itself because the go-to fondue restaurant for “eatertainment,” connection, celebration and experiential eating in communities nationwide. For franchisees who select to open a location, the franchise alternative additionally presents a possibility to develop into an area hero of types.
“It’s the mission of the model to supply friends with their good evening out, no matter that appears like — particularly at this time with what’s gone on on this planet over the previous couple of years,” stated Bob Johnston, CEO. “Friends select us over different choices as a result of we rigorously craft an surroundings that encourages gathering with folks they care about and spending high quality time with them. The Melting Pot offers the right surroundings for that. What occurs in a Melting Pot is as a lot about what’s occurring round that fondue pot as what’s in that pot.”
With sturdy coaching and long-term help from a crew of consultants, Melting Pot homeowners are ready to ship a really one-of-a-kind eating expertise to their communities as they work towards attaining their very own entrepreneurial desires.
After a robust 2023, with over 20% of eating places reopening after a push to transform, Melting Pot has continued to help progress within the system; the model is on monitor to see a complete of 37 reworked reopenings this 12 months alone. The franchisor has launched a brand new Franchisee Growth Incentive, providing new franchisees a compelling alternative to hitch the Melting Pot household.
Franchise Development Incentive | Expires July 1, 2024
A candidate or present Melting Pot franchise proprietor that’s accredited could execute a brand new restaurant franchise settlement, paying solely a $5,000 franchise payment per unit (discounted from $45,000 * – with a rebate paid at lease signing). Leases have to be executed inside a 9 month interval to earn the rebate.
Moreover, if a franchisee executes the lease inside 6 months, they are going to obtain a decreased royalty charge of three% for the primary 12 months.
Because the franchisor continues to work alongside passionate entrepreneurs to drive system progress, it’s additionally concentrating on growth in Tennessee, Alabama, South Carolina, Texas, Kentucky, New York, Kansas, California, Nebraska, Ohio, Iowa, Colorado, Washington, Arizona, New Jersey and Mississippi.
Based in 1975, Melting Pot has provided a novel fondue eating expertise for greater than 45 years. Because the premier fondue restaurant franchise, Melting Pot has 93 eating places in 31 U.S. states and Canada. Recognized for providing quite a lot of fondue cooking kinds and distinctive entrées, Melting Pot’s menu additionally options cheese fondues, salads, high quality wines, spirits and chocolate fondue desserts. Fondue followers can be part of Melting Pot’s Membership Fondue for unique promotions, particular occasions and advance vacation reservation privileges. Melting Pot is an affiliate of Entrance Burner Manufacturers, a restaurant administration firm headquartered in Tampa, Florida. For extra data, go to MeltingPot.com. To be taught extra about franchise alternatives with Melting Pot, please go to MeltingPotFranchise.com.
Headquartered in Tampa, Entrance Burner is the restaurant administration firm for Melting Pot Eating places, Inc., the brand new informal whimsical eating idea Melting Pot Social and fast-casual idea Oronzo Sincere Italian! Melting Pot presently has greater than 94 eating places in 31 U.S. states and Canada. Melting Pot Social opened its first location in July 2021 in Asheville, North Carolina, and its second location in Tampa, Florida, in June 2023. Oronzo opened its first location in Tampa, Florida, in June 2020. For extra data, go to FrontBurnerBrands.com.
