Lil Wayne’s Younger Cash Sports activities company is taking off, as Heisman Trophy winner Travis Hunter has signed to the company for his on-field illustration within the NFL.

Travis Hunter completed his faculty profession this previous weekend on the Alamo Bowl. He’s the highest-profile athlete to affix Younger Cash APAA Sports activities, which has divisions throughout the NFL, NBA, soccer, and faculty sports activities. Hunter is presently projected to be a top-five choose within the upcoming NFL Draft for 2025.

Alongside Hunter, Younger Cash Sports activities additionally represents Duke quarterback Darian Mensah. Mensah lately signed a two-year $8 million identify, picture, and likeness deal to switch from Tulane. Additionally represented are Jehiem Oatis.

Entrance Workplace Sports activities experiences that Younger Cash managed to beat out a number of different main sports activities businesses in securing Hunter—together with WME, CAA, Klutch Sports activities Group, and Athletes First. Throughout his Heisman Trophy acceptance speech, Hunter gave a shout out to Lil Wayne. “My fiancée loves you, I didn’t know none of your songs till she let me know as a result of I don’t take heed to music,” Hunter stated through the ceremony.

“She advised me, ‘You’ve acquired to take heed to this. In case you don’t take heed to any music, take heed to Wayne. And from that day on, that’s all I take heed to. Pregame music, these are the songs I take heed to. Once I get to that TRX and I blast that music, I’m listening to Wayne.” Hunter then broke out an impression of the rapper, singing a part of the track “6 Foot 7 Foot” from Lil Wayne’s 2011 album Tha Carter IV. “I respect you for popping out right here and coming to assist me,” Hunter concluded.

Hunter will stay with SMAC Leisure for his off-field illustration. SMAC has helped the faculty star ink a number of main NIL offers whereas at Colorado, together with a take care of Adidas that can lengthen to his skilled profession.