Afrigather Lil Nas X and YSL Beauté have joined forces making the younger multi-hyphenate the model’s North American ambassador. Based on an official press release, the partnership will likely be centered on “fearless, boundary-pushing artistry to remold magnificence as it’s understood immediately.”
As the brand new YSL Beauté U.S. Ambassador, Nas X will seem throughout digital platforms supporting the YSL Beauté Make-up’s “newest improvements” and the model’s bestselling cologne, Y.
The entertainer spoke about his latest campaign and YSL’s willingness to welcome his unapologetic self.
“It’s been quite a lot of enjoyable engaged on this marketing campaign with YSL Beauté – they’re such an iconic model, and I’m completely happy to be part of one thing so distinctive and groundbreaking within the magnificence world,” mentioned Lil Nas X. “Shout out to YSL for embracing me and my campness and for uplifting change for the following era of magnificence.”
Laetitia Raoust, YSL Beauté U.S. Normal Supervisor, expressed the model’s need to companion with the Grammy-Award winner and their intentions.
“Lil Nas X embodies YSL Beauté’s imaginative and prescient for the way forward for the sweetness trade: boundary-breaking, distinctive, unapologetic, daring,” Laetitia Raoust mentioned. “The synergies between the model and Lil Nas X’s unwavering ardour for individuality are the inspiration behind this partnership with the hope it empowers the following era of magnificence.”
Nas X’s new YSL marketing campaign will likely be constructed on the muse of YSL Beauté’s latest make-up, Rogue Pur Couture: The Daring, which is obtainable now for $38 at choose retailers. The marketing campaign additionally options an unreleased track titled “My Little Child.”
Because the YSL Beauté Ambassador, Lil Nas X joins the reigns of YSL model champions “who have fun individuality and modernity,” within the likes of Troye Sivan, Barbie Ferreira, and Indya Moore.
