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Iconic Massachusetts Chain Seems to Open A number of Places within the Granite State
Revere, MA (RestaurantNews.com) The Boston-based inventor of the North Shore roast beef sandwich, Kelly’s Roast Beef, is trying to proceed increasing within the Northeastern United States with an emphasis on progress in New Hampshire. The beloved chain plans to capitalize on their fame of their house area by securing multi-unit franchisees who will fulfill their mission of sharing their signature roast beef and seafood menu objects with communities in New Hampshire. As Kelly’s gears as much as open their first location within the state this October in Salem, the model goals to open 12 extra eating places in New Hampshire inside the subsequent six years.
“Once we got down to develop throughout New England, New Hampshire was positively on the prime of our checklist, so we’re thrilled to be lastly opening in Salem subsequent month,” stated Neil Newcomb, CEO of Kelly’s Roast Beef Franchising. “As a result of our model is so well-known on this area, we’re assured that the Salem location can be profitable and create extra lifelong followers of Kelly’s. As soon as locals style our signature roast beef sandwiches, they’ll be coming again for extra very quickly and the demand for us to develop all through the state will develop.”
The Kelly’s Roast Beef sandwich has change into a neighborhood legend inside Massachusetts. The method begins with a carving machine that thinly slices 25-day aged, medium-rare roasted sirloin-tip meat. The sirloin is then positioned on a buttered, griddled hamburger roll, and topped with any condiments the shopper needs plus a slice of cheese. A small sandwich will get 5 to 6 ounces of roast beef, whereas a big can get anyplace from seven-and-a-half to eight-and-a-half. Right now, a busy location throughout its peak season can promote upwards of 20,000 roast beef sandwiches a month. Throughout its a number of areas, Kelly’s estimates a staggering a million sandwiches are offered a 12 months. The figures are spectacular however equally spectacular is that even within the face of great quantity, Kelly’s has not gone in the direction of a commissary set-up. As an alternative, every location roasts its beef in-house all by the day, guaranteeing that sandwiches can nonetheless be carved to order as they’ve been for many years. That, in and of itself, is the hallmark of a Kelly’s sandwich, stated Newcomb, “It’s by no means sitting. It’s a medium-rare, melt-in-your-mouth, roast beef sandwich.”
“There’s a purpose why we’ve been a neighborhood staple for over 70 years: no different fast-casual idea compares to the high-quality meals and customer support that Kelly’s delivers each single day,” stated Newcomb. “We’re dedicated to upholding our repute and might’t wait to search out extra franchise companions who will assist us accomplish that in a brand new market like New Hampshire.”
The Kelly’s franchise alternative has been a very long time coming. All through the years, Kelly’s has gained nationwide consideration on the Meals Community’s present $40 a Day with Rachael Ray, a PBS Particular referred to as “Sandwiches You Will Like”, Robert B. Parker’s Wonderland by Ace Atkins, NBC’s three-time Emmy award-winning 30 Rock, and on the silver display screen in Oscar-winning Good Will Searching. In 2019, Thrillist named Kelly’s one in every of “11 New England Chains the Complete Nation Wants” and Enterprise Insider stated vacationers shouldn’t depart Boston with out making an attempt the roast beef sandwich at Kelly’s.
Together with a franchise payment of $40,000, the entire preliminary funding to open a Kelly’s franchise is $1.8-$3 million.
About Kelly’s Roast Beef
Based in 1951 and franchising since 2020, Kelly’s Roast Beef is the inventor of the North Shore roast beef sandwich. Kelly’s roasts its beef in-house all by the day, serves all the things recent and made-to-order, and estimates serving a staggering a million sandwiches a 12 months. The model has change into an emblem for Boston and has been referenced in popular culture, together with in 30 Rock and Good Will Searching. Right now, there are 5 areas open within the Boston metropolitan space. For extra data, go to https://kellysroastbeeffranchise.com.
Contact:
Hayley Riback
Franchise Elevator PR
847-707-8321
hriback@franchiseelevator.com
- Extra from Kelly’s Roast Beef
