September 25, 2023 • 1 min learn • By Tim Peterson
The demise of the third-party cookie was one of many prime matters mentioned in the course of the September 2023 version of the Digiday Publishing Summit. Because it was on the March 2023 version. And the September 2022 version. And the March 2022 version. And the September 2021 version. And as it can most likely be on the March 2024 version.
“We’ve been speaking about cookie deprecation for the final three years now,” stated Ariscelle Novicio, svp and head of expertise at New York Put up.
Within the video beneath, Novicio and executives from publishers together with Condé Nast, Dotdash Meredith and Thomson Reuters spoke with Digiday in the course of the occasion to supply their assessments on the business’s stage of readiness and what nonetheless must be sorted out, a listing that features post-cookie measurement programs. Briefly, the listing isn’t quick, however the timeline to get that work performed is with Google committing to disable the third-party cookie in its Chrome browser someday within the second half of subsequent 12 months.
“As we get into January and thru the primary half of the 12 months, I feel we’ve bought lots of testing to do. And we’re in a reasonably tight timeline, as a result of assessments take months to do and months to determine. I feel we’ll most likely get there, nevertheless it’s gonna be a race,” stated Dotdash Meredith chief innovation officer Dr. Jon Roberts.
https://digiday.com/?p=519200
