Incentro Africa denies shedding employees at first of 2024

Incentro Africa, a Kenyan reseller of Google Workspace and cloud companies with operations in Rwanda and South Africa, didn’t lay off workers at first of 2024, TechCabal has realized. Chatter from trade insiders claimed that the corporate fired some employees members. 

In line with Incentro, the state of affairs concerned two cloud salespeople on year-long contracts with the corporate. Nonetheless, after failing to satisfy their quarterly gross sales targets, Incentro determined in opposition to renewing their contracts.

In an e-mail to TechCabal, Dennis De Weerd, Incentro Africa CEO, stated that the corporate communicated this choice to the affected ex-employees six weeks earlier than their contracts had been terminated. Per the corporate, their employment was discontinued based on customary practices for commission-based roles.

Efforts to get feedback from the dismissed employees had been unsuccessful after they declined to talk on the matter. 

Incentro Africa additionally confirmed that no different workers have been let go since then. Nonetheless, two different workers left the corporate across the identical time for positions at totally different firms. “These departures are a part of the conventional employment cycle, with people pursuing different profession alternatives,” De Weerd stated. 

De Weerd additional instructed TechCabal that the previous salespeople initiated authorized motion for unfair dismissal. The case is ongoing, however Incentro says it prefers to settle the matter internally.

In September 2023, Incentro Africa made the headlines after it initiated a liquidation suit in opposition to Twiga Meals, a Kenyan B2B agritech firm, over a $261,000 Google cloud invoice. The problem was resolved, with Twiga agreeing to settle the debt after securing a $35 million convertible bond deal in November 2023. 

In 2017, the corporate launched a software program growth enterprise specializing in expertise sourcing and consumer partnership however pivoted to reselling Google Workspace and cloud companies in 2020. The change got here after its software program enterprise was affected by the COVID-19 pandemic. Incentro clarified that even then, it didn’t terminate workers.