Greater than ten years after she first burst onto the scene, Niniola remains to be doing what she does finest, pushing boundaries, stirring conversations, and provoking listeners to personal their reality, particularly on the subject of intercourse, freedom, and security.

However past the seductive sound, there’s one thing deeper: a fearless dive into matters most Nigerians would somewhat whisper about, in the event that they speak about them in any respect.

In “Ginger Me (Alum),” Niniola tackles some very actual, very Nigerian realities — from using alum for vaginal tightening to the quiet methods individuals chase their fantasies whereas pretending to dwell by conventional requirements.

In a society the place ladies are sometimes anticipated to remain silent about their sexuality, Niniola’s voice cuts by way of like a breath of recent air.

She’s by no means been one to play by society’s outdated guidelines. In a tradition the place males are allowed to be overtly sexual whereas ladies are anticipated to cover or deny those self same emotions, Niniola has carved out a distinct path.

By her music, she reminds ladies that they, too, have the suitable to discover, take pleasure in, and personal their sexuality — overtly and proudly.

You solely have to take heed to her previous hits to see how constant she’s been. In “Maradona,” she spins a narrative about love, lust, and betrayal. In “Bana,” she sings about irresistible want. “Addicted” is one other daring reminder that girls really feel cravings too — and there’s no disgrace in that.

Even when Niniola faucets into her Fuji roots, like she does in “Omo Rapala,” borrowing from the legendary Alhaji Abass Akande Obesere, the power is similar: playful, fearless, and deliciously provocative.

In case you pay attention intently, you’ll hear a deeper message woven by way of her music, a name for duty and security. In “Maradona,” she warns in regards to the dangers of reckless relationships.

In “Boda Sodiq,” she tackles sexual violence and stresses the significance of consent, particularly in a society the place ladies face every day threats to their security.

Now, with “Ginger Me (Alum),” she’s mixing pleasure with warning once more, utilizing her platform to encourage secure intercourse practices and spark conversations round infections, consent, and being pregnant prevention.

What makes Niniola’s method much more highly effective is how effortlessly she wraps these critical matters in wealthy vocals and genre-bending sounds.

Her distinctive Afro-Home fashion, crafted alongside producer Sarz, offers her music a lifetime of its personal, vibrant, infectious, and unattainable to disregard.

In Niniola’s world, sexual freedom isn’t one thing to be ashamed of.