Afrigather Kemi Oladunni Fajana, the CEO of TwinsFaja Nigeria Group of Firms, is a exceptional businesswoman.
Alongside her husband, Taiye Fajana, she has grown their enterprise from humble beginnings right into a revered conglomerate. They’ve additionally efficiently raised three kids, balancing household and enterprise life with nice talent.
Taiye Fajana began his journey within the constructing supplies trade by working below a boss in Abule-Odu, Alimosho, Lagos. After 4 years of studying the commerce, he gained his independence in 1993 and started his personal enterprise on Abaranje Highway. With help from his former boss, Taiye acquired 50 luggage of cement and iron rods on credit score, permitting him to start out his enterprise. Initially referred to as ‘Taiye Onirin’ and ‘Taiye Abaranje,’ the enterprise finally adopted the title TwinsFaja.
Kemi, who was promoting child merchandise in Ikotun Market, joined her husband to assist with the enterprise’s rising challenges, together with funds, recruitment, and distribution. She didn’t like how the enterprise was working and believed her involvement might make a distinction.
In 2007, the couple included TwinsFaja Nigeria Restricted. They began with promoting simply 50 luggage of cement however, via perseverance and arduous work, elevated their gross sales considerably.
As we speak, they purchase instantly from producers and promote hundreds of thousands of baggage month-to-month. Kemi’s publicity to varied markets, gained from touring to international locations like Ghana, Dubai, the US, and the UK, introduced contemporary concepts to their enterprise. She started importing child merchandise and different items, which diversified their choices. Her travels additionally impressed her to introduce workers uniforms created from Ankara supplies, a follow she noticed in Ghana.
The journey wasn’t with out challenges. The enterprise confronted staffing points, accidents, insurance coverage issues, and fluctuating alternate charges. Through the EndSARS protests, one in every of their supermarkets in Ikotun was fully looted. Regardless of the numerous losses, they solely acquired N4.5 million in compensation. Taiye acknowledges Kemi as his spine, crediting her with pushing him to realize his goals.
Collectively, they’ve constructed TwinsFaja right into a million-dollar firm. Taiye began the constructing supplies enterprise earlier than Kemi joined him after their marriage.
Over the previous 20 years, they’ve grown the enterprise, connecting hundreds of thousands of consumers and sellers throughout Nigeria, empowering individuals, and creating financial alternatives.
TwinsFaja Nigeria Restricted has expanded from constructing supplies to grow to be a conglomerate with pursuits in supermarkets, oil and fuel, actual property, and extra.
The corporate now boasts over 100 vans with a 60-ton capability every, in addition to smaller buses for distribution.
TwinsFaja’s success could also be attributed to Kemi Fajana’s ardour and modern angle, in addition to Taiye’s elementary enterprise abilities.Their journey from promoting child objects and constructing provides to working a broad and affluent conglomerate is an encouraging illustration of what’s potential via arduous work, perseverance, and collaboration.
