Afrigather In a historic gathering that transcended borders and cultures, Heineken introduced collectively greater than 65,000 passionate music lovers from throughout Africa for the grand finale of its 150-year anniversary celebration on the continent on the Hey Neighbour Competition held in Pretoria.
This celebration not solely underscored the magnitude of the brewer’s legacy but additionally highlighted its enduring dedication to fostering good occasions and creating lasting recollections.
For many years, Heineken has been a beacon of shared moments for Africans, drawing people collectively from numerous pursuits together with music, vogue, motion pictures and sports activities. This wealthy historical past culminated on the pageant the place over 65,000 attendees participated in a jubilant toast commemorating Heineken’s one hundred and fiftieth 12 months anniversary.
Nabil Nasser, International Head of the Heineken Model, expressed, “The Hey Neighbour Competition was a exceptional showcase of Heineken’s dedication to delivering good occasions with each sip. Internet hosting attendees from throughout Africa on the pageant solidifies our dedication to fostering connections and creating platforms that transcend obstacles and produce the continent collectively.”
The pageant grounds on the Legends Journey Farm grew to become a melting pot of cultural trade, the place attendees from throughout African nations reminiscent of Mozambique, Namibia, Nigeria, and past reveled within the electrifying performances of famend artists like Kendrick Lamar, Tyla, Swedish Home Mafia, The Chainsmokers, Nasty C, H.E.R., Sauti Sol, Khalid, and Focalistic.
The transformation of 65,000 strangers to neighbours underscored the ability of Heineken’s legacy in transcending geographical boundaries. Attendees shared tales of journey from their respective international locations, expressing admiration for Heineken’s function in creating an inclusive platform for cultural trade and revelry.
Reflecting on the overwhelming turnout, Valdemiro Jose, a pageant attendee from Mozambique, shared, “I travelled miles to hitch this celebration, and it’s unbelievable to see how Heineken has introduced us all collectively. The power, the music, and the variety right here—it’s an expertise I’ll cherish.”
Warren Le Grange, Artistic Director, Khoi Kreative, the pageant organisers, provides, “Hey Neighbour transcends leisure; it symbolises a collective celebration of music, tradition and the attractive tapestry of variety. The pageant embodies an immersive journey, uniting neighbours as pals via the ability of music and we’re glad to have been in a position to present the proper platform for the fruits of Heineken’s one hundred and fiftieth anniversary celebration in Africa.”
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