• Analysis discovers that 90% of players wrestle with snacking while enjoying.
• 75% of players dream to dip their snacks of their favourite sauces with out having to pause their sport.
• Heinz answered this name by introducing the ‘Hum Hum’ – a tool designed to maintain players within the zone and their snacks sauced up.

Heinz, makers of the world’s favourite ketchup, have launched a revolutionary resolution tackling players’ irrational love for Heinz.  Analysis confirmed that 90% of players wrestle with snacking whiles enjoying, in comes Heinz, launching the robotic snack dipper ‘Hum Hum’ on the world’s largest gaming pageant in Saudi, feeding into players’ irrational love for dipping their snacks in sauces. The sport-changing system faucets instantly into that keenness, constructed on the perception that 75% of players want they might eat whereas enjoying – a near-impossible feat when their arms are busy looting, conquering, and surviving challenges.

The Hum Hum was designed utilizing a state-of-the-art mechanical hand that dips and feeds players whereas they play, satisfying their irrational love for Heinz. It’s triggered by pedals to make sure players neither by no means keep off their controls nor their snacks, with future variations holding promise to acknowledge voice instructions and even face recognition.

Commenting on the launch, Passant El Ghannam, Head of Advertising and marketing at Kraft Heinz MEA, mentioned: “We all know that 75% of Heinz lovers want they’ll dip sauces whereas gaming. Hum Hum is our irrational act of affection to our gamer customers’ irrational love for Heinz. It’s our reward to the gaming neighborhood as a result of each gaming session deserves to be saucy, and naturally, uninterrupted.”

Guests to the Esports World Cup can expertise the way forward for snacking on the Heinz sales space, the place Hum Hum can be on full show. Avid gamers and followers can witness how this ingenious system works, proving as soon as once more that relating to snacking, “It Has To Be Heinz.”

For media inquiries, please contact:
Heinzprteam@currentglobal.com

Picture: https://mma.prnewswire.com/media/2484541/Heinz_Hum_Hum.jpg

SOURCE Heinz