The UEFA Champions League is again, and Heineken is bringing the warmth with their newest marketing campaign: Cheers to The Actual Hardcore Followers.
This season, the Premium beer model is shattering stereotypes and celebrating the true spirit of “hardcore” fandom, a bunch typically misrepresented by negativity.
Coming off the electrifying Africa Cup of Nations the place Nigeria proudly completed as runners-up, soccer followers are already gearing up for an additional thrilling Champions League season the place Manchester Metropolis’s European crown is being focused by some groups together with the London Gunners.
“It’s been a whirlwind begin to 2024,” says Maria Shadeko, Portfolio Supervisor Alcoholic Drinks at Nigerian Breweries Plc.
“And now, we’re taking the momentum to redefine hardcore fandom with Heineken’s Cheers to The Actual Hardcore Followers marketing campaign.”
This marketing campaign isn’t about aggression or negativity; it’s concerning the ardour, dedication, and quirky love that defines actual hardcore followers.
Heineken has already confirmed Dutch captain Virgil van Dijk and former Lioness Jill Scott MBE as ambassadors to indicate the world what true hardcore fandom seems like.
“There’s a false impression about hardcore followers,” explains Shadeko. “Our marketing campaign celebrates the various group who actually stay and breathe the game, those who paint their faces with group colours, memorize stats, and help their group by means of thick and skinny.”
Heineken’s “More energizing Soccer” platform goals to make soccer extra inclusive, and this marketing campaign is a step in that route.
For this newest marketing campaign, Heineken is launching a worldwide competitors to seek out the world’s most devoted “actual hardcore” followers.
To emphasise the message of supporting inclusive hardcore fandom, Heineken has put aside seats on the UEFA Champions League Last for a choose few actual hardcore followers who share their tales with the teeming public.
With a mouthwatering grand prize of a possibility to witness the UEFA Champions League Last stay on the playing cards, no hardcore fan will commerce this for anything.
For Heineken, serving beautiful match-viewing experiences shouldn’t be sufficient, therefore the continual introduction of themes and campaigns that assist enhance the footballing neighborhood.
To be taught extra about how Heineken®️ helps to refresh soccer views and foster a extra optimistic and inclusive expertise for all followers, go to: https://www.heineken.com/realhardcorefans
