Nigerian billionaire Femi Otedola is making waves once more, this time with the rebranding of FBN Holdings Plc. The monetary large has formally modified its identify to First HoldCo Plc (FirstHoldCo) because it pushes for better growth.
This transfer comes alongside spectacular monetary progress, with the corporate’s property now exceeding $17 billion and gross earnings surpassing $2 billion in 2024.
Why the rebrand?
Based on First HoldCo, the identify change is greater than only a recent identification—it represents a brand new period for the corporate. It goals to unify its totally different subsidiaries, strengthen its market presence, and reinforce its long-standing repute for belief, innovation, and excellence.
Wale Oyedeji, the Group Managing Director, described the transition as a “daring step into the longer term.” He defined that the brand new identify permits the corporate to construct a stronger model whereas conserving its legacy intact. Extra importantly, the rebrand positions First HoldCo as a world participant within the monetary world.
What Modifications for Prospects?
Regardless of the identify change, First Financial institution of Nigeria Restricted will stay the flagship model underneath First HoldCo. Different subsidiaries—reminiscent of Asset Administration, Capital Markets, Securities, Trusteeship, and Insurance coverage Brokerage—will undertake new, unified identities as soon as regulatory approvals are secured.
For purchasers, this implies, extra streamlined operations, improved service supply, and a clearer and stronger model identification
Otedola’s affect and the corporate’s monetary progress
Femi Otedola, who holds a 13.16% stake within the firm, has been instrumental in First HoldCo’s transformation. Underneath his management, the corporate has seen vital monetary progress. The most recent experiences present that,
Gross earnings jumped from $1.02 billion in 2023 to $2.17 billion in 2024
Complete property surged from $11.14 billion to $17.46 billion
Fairness rose from $1.13 billion to $1.67 billion
Retained earnings greater than doubled, reaching $855 million
Otedola’s impression extends past banking. Because the Chairman of Geregu Energy Plc, he continues to play a key position in Nigeria’s power sector, additional cementing his standing as a enterprise powerhouse.
What’s subsequent for First HoldCo?
With its rebranding full and financials on the rise, First HoldCo is ready to increase its affect each domestically and globally. As the corporate embraces this new section, clients and traders alike can anticipate extra innovation, stronger monetary companies, and a much bigger worldwide presence.
This isn’t only a identify change—it’s a press release. First HoldCo is right here to guide, evolve, and thrive.

